Helga’s continues its everyday acts of care in ongoing campaign series via Richards Rose

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Screen Shot 2016-10-12 at 9.00.05 AM.jpgBuilding on the recent ‘It’s not just bread, it’s Helga’s’ campaign, Goodman Fielder via Richards Rose has released the latest installment in the campaign series which is called ‘Big Day’. It continues to touch the heart by promoting the role of great bread, in Helga’s, in people’s normal lives.

 

In this latest piece viewers see an older man working out along with eating well, to reveal that this has been part of a vigil to look and feel his best at his daughters big day.

Says Digby Richards of Richards Rose: “This story builds on the great response to the first ‘Love thy neighbour’ piece and continues this fresh approach for FMCG brands which tend to flood our screens with undifferentiated product speak.”

Richards Rose is the strategic creative agency for all Goodman Fielder brands.

Marketing Manager, Loaf – Craig Murphy

Brand Manager – Rose Milan

Agency: Richards Rose Sydney

Executive Creative Director – Adam Rose

Creative Director – Chris Johnson

Creative Group Head – Paris Giannakis

Head of TV / Content – Tanya Hairman

Head of Planning – Jody Elston

Planning Director – Thomasine Burnap

Group Business Director – Kate Heatley

Account Director – Christine Lyall

Film Company – The Sweet Shop

Director – Louis Sutherland

Post House – The Sweet Shop

Photographer — William Meppen

PR agency – Hausmann

Media – Slingshot