Iconic Australian brand Rosella appoints The Sphere Agency as new creative agency partner

Iconic Australian brand, Rosella, has appointed The Sphere Agency as its creative agency after an extensive pitch process.

Sphere will be in charge of developing a new positioning and creative platform for the brand, which was saved in 2013 by Australian-owned Sabrands and is now back on supermarket shelves. The new creative platform will cover Rosella’s iconic sauce and soup ranges.

Says Kristine Dalton, marketing manager, Rosella: “Sphere presented a strong direction for the brand moving forward – one that we believe will help make Rosella a favourite in Australian homes once again.”

Says Michael Abdel, founder and executive creative director, The Sphere Agency: “We all have fond memories of growing up with Rosella on the table, so it’s fantastic to see this classic Aussie brand making a comeback. It feels strangely appropriate to be working on the brand with our Melbourne office actually being situated within the old Rosella complex. We can’t wait to get started.”

Sphere is a creative, media and digital agency that builds engaging content platforms that deliver exceptional ROI.

Rosella was founded in the late 1800s and since this time, its mission has been to provide Australians quality products, using only the best of ingredients.