Mattel Australia appoints Clemenger BBDO, Melbourne as its new brand agency partner

After a competitive pitch, Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product brands.

Says Chedney Rogers, marketing director, Mattel: “We are thrilled to expand our relationship with the talented and creative group at Clemenger BBDO Melbourne and together we look forward to inspiring the wonder of childhood through play.”

Says Nick Garrett, CEO, Clemenger BBDO Melbourne: “Mattel is a brilliant business, with global reach and we are excited to get a chance to work with them. The broader emotional and strategic opportunity for Mattel is huge and if creativity can play a part in their desire to inspire and help childhood learning and development, then we would be very proud to assist them.”