NBN promotes its four speed offering with launch of latest campaign via CX agency Lavender
As the nbn network continues to roll out across Australia, CX agency Lavender has created an integrated campaign that includes TV, out-of-home, digital, DM, press, radio and cinema.
The campaign, titled ‘Speed’, aims to provide Australians with the information they need to make an informed decision when choosing a speed tier with their internet service provider.
There are four speed tiers available over the network, the fastest being nbn 100. nbn 100 allows multi-device households to stream 4K media, play games, and send and receive large files all at the same time. The campaign links speeds to people’s online behaviour to make it more tangible to the average Australian.
The nbn network is currently rolling out across Australia and will be reaching considerable scale over the next 12 months. The campaign’s objective is to reach all Australians as they prepare to switch to the nbn and help them choose the right speed for their needs.
Says Ryan Stubna, Creative Director & Associate Partner at CX agency Lavender: “This campaign is a great opportunity to really help Australians understand how to make the nbnTM network work in the best possible way for them and their families. We really wanted to emphasise the fact that they have a choice – and that choosing a speed tier that complements the way they like to use the internet will help them get the best possible experience on the nbn network.”
Client: NBN
Agency: CX agency Lavender
Agency Producer: Wendy Gillies
Director: Brendan Donovan
Production Company: Photoplay
Post-production: Blackbird
Sound: Nylon
11 Comments
Thats a minute of my life I wont get back, setting aside the terrible voice edit.. It couldn’t be more boring, uninspiring and out of touch. CX must mean something different here..
If you’re going to call yourself a CX agency, at least put it into practice. Right now, you’re a retail agency with a buzzword affection.
Just make it fast for everyone.
That is just rubbish that makes the service look totally uninspiring and out dated
https://media.giphy.com/media/l41lFSzc9uzAxJyLK/giphy.gif
It just make you look bad.
Cheers Lavender, you actually make our work look good.
It’s like the graphics appear as holograms and she interacts with them it’s like the future. I need to sit down, this is huge.
This perfectly captures the spirit of a mid-90s corporate training video.
i agree with ‘Wow’ this commercial is spot on and brilliantly communicates the government’s vision for the future. Malcolm must be very proud.
That’s pretty standard for Lavender.