Philips unveils new campaign in Australia with help of Spider-Man via Ogilvy & Mather, London

Screen Shot 2016-10-04 at 9.13.36 AM.jpgRoyal Philips, a global leader in health technology, is launching its latest Australian campaign via Ogilvy & Mather London.  The campaign promotes its belief, "there's always a way to make life better".
 
Aimed at healthcare professionals, it shows how Philips sees healthcare differently. Philips puts people at the heart of health. They look at problems through others' eyes, finding unexpected ways to improve their health and wellbeing.
 
Says Eva Barrett, global head of brand advertising, Philips: "At Philips we start with people. We want to improve people's lives through meaningful innovation. Our innovative campaign aims to change our audiences' perception of the brand."

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Philips has launched its campaign with an iconic 90' TV commercial.  It shows how an ordinary person goes to extraordinary lengths to improve the lives of children in a hospital.
 
Adds Barrett: "Inspired by a true story, we tell the story of a window cleaner, who dresses as Spider-Man to entertain ill children. He believes that cheering them up helps them recover faster: sometimes laughter is the best medicine. It's a wonderful example of how empathy and insight into people can make a difference.  His ethos reflects ours; and we wanted to celebrate it."
 
The TVC is part of a broader campaign which includes a 30 second TVC, out of home, digital and social media. In Australia, there will also be editorial partnerships with the Australian Financial Review and The Guardian Australia. Additional content is hosted on Philips' visual storytelling platform, 'Innovation and You'.  Here real-life stories are shared highlighting how Philips is improving lives, in Australia and around the world.
 
The TVC follows the success of 'The Breathless Choir', which won a Grand Prix at this year's Health Cannes Lions. The event brought together people for whom breathing is a constant challenge, and helped them not only learn to sing, but perform at the Apollo Theatre, New York.

Says Barrett: "Many people have grown up with Philips, we're over 120 years old, but most people aren't aware of the groundbreaking work we're undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our Everyday Hero campaign shows how we find new ways to make healthcare better."
 
Client: Philips, Global Head of Brand Advertising Eva Barrett
Creative agency: Ogilvy and Mather London
Creative Director: Gerry Human
Managing Director: Craig Burleigh
Planning Director: Gareth Ellis
Group Account Director: Kate Waugh
Account Director: Orla Mateer
Account Manager: Christy Madden

Director: Fredrik Bond
Production Company: SONNY London/MJZ
Exec Producer: Helen Kenny
Producer: Nick Goldsmith
NZ Production Company: Flying Fish
Exec Producer: James Moore
Line Producer: Brian Kassler
DOP: Ben Seresin
Production Designer: Rick Kofoed


Media agency: Carat London
PR agency: FleishmanHillard/One Voice

5 Comments

Jonny P said:

Absolutely brilliant, Pete! Here's to your success!!!

Spidey said:

All the feels

Christopher.mcfadyen said:

I dont think William Tyrell's family would appreciate this advert. Personally it made me shudder.

Lorna simon said:

Please tell me who the singer/artist is singing the song Revolution in the commercial

Girlonthefence said:

I can't find the name of the artist who sings that version of Revolution. Someone please help!

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