Rebecca Gibney fronts Australian tech innovator Lif3 Global’s latest television spot via PlayTV
Australia’s Lif3 Global has announced multi-award winning actress Rebecca Gibney as a brand ambassador. A passionate advocate for wellness, Gibney encourages all Australians to join the Lif3 movement and safeguard themselves against mobile phone radiation in the brand’s TVC campaign via PlayTV.
The advanced Smartchip, invented and engineered in Australia, was developed as a safeguard to combat concerns around health risks that could be associated to mobile phone use, such as the reduction of male fertility.
The partnership and TVC marks a key milestone in Lif3 Global’s awareness campaign, which has already gained ambassador support from Ricky Ponting and martial arts fighter Soa Palelei.
Gibney said Lif3 is a product that provides peace of mind in a time where we are increasingly health conscious.
Says Gibney: “As a working mum I’m constantly on my mobile, and I’m genuinely concerned with the impacts it could have on my health. We really won’t know the full effects until it’s too late. I know all mums would want to discover any way possible that they can safeguard their children against potential harm, which is why I’m so passionate about Lif3.
“I’m proud to be fronting the Lif3 campaign and hope that people join the Lif3 movement so that we can all enjoy peace of mind without compromising our connectivity in today’s mobile world.”
Lif3 Global CEO, Don Small, said the campaign encapsulates what Lif3 is about and how a small chip can make the world of difference.
Says Small: “Our partnership and TVC with Rebecca makes a clear statement to Australia that more people should be embracing the cutting-edge technology within our Lif3 Smartchips. It is the only scientifically tested product to reduce the radiation absorption rate emitted from mobile phones by up to 95%.
“We’re thrilled Rebecca Gibney has joined our campaign and is such an enthusiastic ambassador of our message. All of the work and investment into this awareness campaign is testament to the lengths we are willing to go to educate more Australians about this powerful technology that can safeguard their health.”
Client: Lif3 Global
Creative: PlayTV
PR: Red Agency
Talent: Rebecca Gibney
1 Comment
Why did she agree to do this?