Saatchis Sydney leads Aussie agency pack at shortlist stage of LIA 2016 The NEW category

October 19 2016, 5:45 pm | BY Ricki Green | No Comments

4 (1)-thumb-400x225-219293.jpgLondon International Awards (LIA) has today announced the shortlist for the The NEW. Australia has scored four finalists led by Saatchi & Saatchi Sydney with its Toyota LandCruiser “LandCruiser Emergency Network” work shortlisting twice in the Creative Technology and Technology Development categories.

GPY&R Brisbane has scored one finalist for Australian Road Safety Foundation “Life Saving Stickers” in Media Innovation and Leo Burnett, Sydney for Samsung Tab S2 “Celebrity Tantrum” in Media Innovation.

161013_LIA_THE NEW JURY-5 (1).jpgA total of 35 entries were shortlisted in the medium.  The United States picked up 14 shortlisted entries, whilst Australia and the United Kingdom fared well with 4 each.

The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

Emad Tahtouh, director, applied technology at FINCH, Sydney was the 2016 jury president. His jury consisted of Lars Bastholm, Emiliano Gonzalez De Pietri, Laura Gregory, Andrew McKechnie, Melanie McShane, Joe Sciarrotta, Taras Wayner and Faris Yakob.

To view all the shortlisted entries with media and full creative credits click here.     

Winners will be announced on 2nd November.