Seafolly launches second chapter of its ‘Welcome To Broome’ work for summer via Ogilvy, Sydney
Australia’s iconic swimwear brand, Seafolly, has unveiled the second chapter of the Welcome to Seafolly campaign, Summer 16, shot in Broome, Western Australia via Ogilvy, Sydney.
Rugged, remote and beautiful, Broome was the obvious choice for Summer 2016. ‘Welcome to Broome’ captures the picturesque landscapes and showcases the strong juxtaposition of the white sands, blue sea and rust-red cliffs, bringing the Summer collection to life. Seafolly’s love affair with Broome started in 2007, when Miranda Kerr was the face, now almost 10 years on, they decided to return to their favourite slice of paradise, this time with WA local and international model, Bridget Malcolm (left).
‘Welcome to Broome’ is a modern reflection of Seafolly history, infusing natural beauty with the unique Australian landscape. Steeped in a rich history, a spiritual connection was formed through the exceptional knowledge and passion of Jimmy Edgar and Neil Mckenzie, Seafolly’s local Indigenous guides in Broome. First stop was Byron Bay, now Seafolly has gone west and landed in Broome.
Chosen for her natural beauty and soulful connection to Western Australia, Malcolm was the epitome of the modern Seafolly woman – effortless, confident and active. On camera and behind the scenes, both Malcolm and German model Alena Blohm, immersed themselves completely, from camel rides and morning yoga, to chatting with the local community, 
‘Welcome to Broome’ is a celebration of what makes an Australian summer truly memorable.
Says Malcolm: “Seafolly is such an iconic Australian brand. It’s the pinnacle for a lot of Australian models and I’m just so happy and humbled to be included as part of the family. This trip has been unforgettable.”
Says Mathew Hayward, 
chief marketing officer, Seafolly: “The ‘Welcome to Seafolly’ series invites you to embrace what makes an Australian summer truly unforgettable- the picturesque beaches with warm golden sand and welcoming waves, iconic Seafolly swimwear, and friendly coastal communities. After visiting laid-back Byron Bay to ease us into spring, the vibrancy and intensity of Broome helps us truly celebrate the height of summer. 
‘Welcome to Broome’ also showcases its commitment to the global heroising of sharing an Australian Summer with women everywhere – with fit, fashionability and fun.”
Designed to complement the active Australian lifestyle, the campaign showcases a stunning, progressive collection of swim, active, overswim and accessories with an emphasis on femininity, 
texture and vibrant prints.
Behind the lens of the campaign was home-grown and world-class photographer, Simon Upton. The sought after photographer has a close connection with Broome, ever since he was awestruck by the area’s natural beauty for the first time over 10 years ago. He continues to return again and again, bringing friends and family alike, to share in its wonder and beauty.
Seafolly’s ‘Welcome to Broome’ campaign has launched nationally with a comprehensive campaign inclusive of video, out-of-home, PR, print, digital and social activity running across Seafolly Australia channels
Agency (Models) – IMG
Model – Bridget Malcolm
Model – Alena Blohm
Photographer – Simon Upton
Hair – Sophie Roberts
Make-up – Sarah Tammer
Stylist – Tamila Pervis
Agency – Ogilvy
Creative Director – Boris Garelja
Strategic Planner – Heather Sheen
Head of Art – Sian Binder
Business Director – Leigh Bignell
Account Management – Amelia Deakin
Production Company – De Republica
Director – Jack Shanahan
5 Comments
While everyone else is changing the way we see beauty (curvy bodies like Kylie Jenner, brands that have reduced retouching images) lets ZAG and bring back eating disorders and insecurity in young girls. Well done team.
While everyone else is changing the way we women see beauty (curvy bodies like Kim K or Kylie Jenner for the younger gals & brands that have reduced retouching images) let’s ZAG and bring back eating disorders and insecurity in young girls. Well done team!
These girls look like they couldn’t up end a sao biscuit – absurd and totally irresponsible! For crying out loud please represent women with heathy images!
It’s Ogilvy!
They party like it’s 1999
This makes me really sad. When will it end? I suggest they donate a chunk of any profits to The Butterfly Foundation by way of an apology. Not that I’m in any way suggesting this is going to sell much swimwear.