UM scores Grand Prix for Lego ‘Make Lego the Star of Christmas’ at 18th MFA Awards last night
The MFA tonight announced the winners of the 18th annual MFA Awards. Over 700 guests attended the presentation at the Australian Technology Park. UM has been awarded the Grand Prix prize for Lego ‘Make Lego the Star of Christmas’.
Says Greg Graham, chairman, MFA Awards: “Congratulations to all the winners, we are very proud of the calibre of award winning work that pushed boundaries and more importantly worked! Work that delivered results, ROI and drives client growth.”
The 2016 MFA Award winners are:
Grand Prix – Sponsored by RED
LEGO, Make LEGO The Star Of Christmas, UM
Automotive
Mazda Australia, All New MX-5 Roadster, OMD
Beverages
Beam Suntory, Canadian Club – Making Bad Sweaters A Thing, Unity Communications
Finance/Insurance/Government/Corporate & Real Estate
Suncorp, Homes Loans That Deliver, Starcom
Clothing/Cosmetics & Retail
OGX Beauty, Becoming A High Interest Brand In A Low Interest Category, Foundation
Food & Grocery – Sponsored by the Advertising Standard Bureau
Nestle, LOL Breaks, MEC
IT & Consumer Durables
LEGO, Make LEGO The Star Of Christmas, UM
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
20th Century Fox, Deadpool, Zenith
B2B
Grains Research & Development Corporation, The Great Grain Debate, Maxus
Best Partner Initiative
Origin LPG, 2015 Winter Warmer Campaign, Seven Affiliate Sales
HIGHLY COMMENDED – GroupM, GroupM and Moat Set New Standards, Moat
Pro-Bono/Cause Marketing Incentive – In Recognition Of Pam Lane
HeartKids Australia, Helping Young Hearts Run Free, Initiative Media
Best Strategic Launch Campaign – Sponsored by SBS Media
Red Cross, The Best Biscuit, cummins&partners & OMD
Best Use Of A Small Budget (Up To $300,000)
Police Association Of South Australia, Protect Our Cops, KWP! Advertising
Best Use Of Data, Technology Or Analytics – Sponsored by Facebook
Suncorp, Home Loans That Deliver, Starcom
Best Media Innovation – Sponsored by 9Powered
LEGO, Make LEGO The Star Of Christmas, UM
Best Integrated Paid, Owned & Earned Communications
LEGO, Make LEGO The Star Of Christmas, UM
Best Demonstration Of Results – Sponsored by Southern Cross Austereo
National Home Doctor Service, Making The Call, cummins&partners
Marketing Team Of The Year – Sponsored by the AANA
LEGO
Media Partner Of The Year
Val Morgan
NGEN Award – In Support of UnLtd
William Berner, Mediacom, Every Word Counts
HIGHLY COMMENDED – Johanna Futcher & Emily Brydon, Carat, Make An Iconic Difference
MFA 5+ Award
Aaron Vardon, Eline Rannou & Tim Micallef, Ikon Communications DTO 2.0
2016 MFA Hall Of Fame
Anne Parsons
The 2016 MFA Awards sponsors are:
Grand Prix -RED
Major Sponsors – AANA, Advertising Standards Bureau, Facebook, Multi Channel Network, 9Powered, Oztam, SBS Media and Southern Cross Austereo
Distinguished Sponsors – Australian Radio Network, Filmgraphics, Group IMD, IAB, Lion, Media I, MOAT, MOVE, Nielsen Media, Standard Media Index, Val Morgan and Wink Models Media Partner – AdNews
Charity Partner – UnLtd