AirAsia encourages Aussies to fly smarter in newly launched campaign via Publicis Brisbane

Ahead of its ninth anniversary of operations in Australia, award-winning low-cost airline AirAsia has taken the wraps off its latest campaign from Publicis Brisbane to help educate consumers about how they can ‘Fly Smarter’ with AirAsia.

The campaign features a series of 6 short videos that reveal insider knowledge on the not-often talked about lengths that AirAsia goes to keep costs low for long-haul travel to Asia, with savings passed directly back to customers.

The videos address different themes, such as cabin service, the abundance of legroom on their Airbus 330s and also the airline’s recent global Skytrax Award for the worlds best low-cost airline.

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The videos and supporting digital marketing campaign lead through to a content hub where customers can learn more about how they can Fly Smarter with AirAsia.

Says Linda Na, head of marketing, AirAsia: “Our new campaign will appeal to Aussies who choose to Fly Smarter, to save money on their flight and spend the savings at their destination. There is a common misconception that low-cost airlines cut corners to offer low fares. We are able to offer low fares because of our meticulous low-cost management measures and by carrying only what passengers need and choose.

“We’re a business which is focused on offering a great travel experience for the real travelling public who, like us, are focused on flying for less rather than first class luxuries, which are experienced by few. All savings are passed back to passengers in the form of low fares.”

Client: AirAsia

Account Executive: Ava Hawes