Alt.vfx expands into North America with new anti- smoking spots for FDA via FCB NY + Home VFX

CB Exclusive – Award-winning visual effects company Alt.vfx has announced its expansion into North America, on the back of completing two stunning spots for the Federal Drug Administration (FDA) in collaboration with FCB New York and Home VFX.

The new advert – Straw City – is an animated spinoff from the classic fairy tale ‘The Three Little Pigs.’ Directed by Carl Erik Rinsch, the ad aims to warn teenagers about the dangers of smoking, and involved photo-real character CG design, digital sets and other VFX work from the artists at Alt. ‘Hacked’ – the first ad that appeared online in 2016, is part of the thought provoking anti-smoking campaign aimed at teens.

VIEW THE ‘STRAW CITY’ EXTENDED DIRECTOR’S CUT

VIEW THE ‘STRAW CITY’ VFX BREAKDOWN

VIEW THE ‘HACKED’ SPOT

VIEW THE ‘STRAW CITY’ 30″ SPOT

As part of the project, the company established Alt.vfx USA, a new business unit that is now catering for a growing client base in North America. Helping to drive this expansion, executive producer Chris Fieldhouse has joined the company alongside VFX supervisor and creative director Nick Lines.

Fieldhouse joins Alt after a long history with Digital Domain, where he produced multiple award-winning spots as well as spear-headed the company’s Virtual Reality division, working on high profile VR projects and campaigns for brands such as Nike, Samsung and the 2016 Rio Olympics.

Lines joins the company after working for the likes of Animal Logic and The Mill, where he worked closely with a wide array of international directors including the likes of Zack Snyder, Alejandro Inarritu and Baz Luhrman. As Alt’s creative director and CG supervisor, Line’s experience in TV commercials, games and VR/AR experiences brings a true film-maker’s vision and creativity to Alt.vfx USA.

Both are based in Los Angeles.

Says Colin Renshaw, co-founder and VFX supervisor, Alt.vfx: “Chris and Nick are great hires for Alt. Many of the directors and agencies we collaborate with have a base in the US, so we wanted to establish a core team that could service that market. We want to make great work with great people, and we’re delighted to add two of the best to our global team. “

Additionally, agent James Bartlett has been added to the team, acting as a New York-based, independent rep for the company on the East Coast.

EVP, Account Management: Jeff Tarakajian

Music Company: Groove Guild (Producer) Pull Music and Stimmung