Angel, Elf, Mouse and Reindeer are back in Myer’s Xmas campaign via Clemenger BBDO, Melbourne
Myer has launched ‘Where Christmas Comes For Christmas’, the next chapter of its popular campaign, via agency Clemenger BBDO, Melbourne. After previewing the return of the characters via an online teaser last week, Myer is now airing a 90″ launch film across TV and social channels.
The campaign has been created with Aardman – the Academy Award-winning UK animation studio of ‘Wallace & Gromit’ and ‘Shaun the Sheep’ fame – and this year sees Angel, Elf, Mouse and Reindeer finding themselves caught up in a Christmas catastrophe.
To accompany the launch film, Myer is also releasing a free interactive Christmas storybook titled ‘The Story of Santa’s Star’. This long-form story features a host of games and puzzles for kids to solve and is available to download in the App Store and on Google Play.
Says Clemenger BBDO Melbourne creative director Stephen de Wolf: “This year we wanted to bring our characters into the real world, so we decided to play off a worry that all children have which is, ‘How does Santa find us?'”.
Says Michael Scott, Myer’s Executive General Manager, Brand & Marketing: “Building off the success of last year’s campaign we have brought back our Myer characters in spectacular fashion. The campaign is big, it’s emotive and we hope it becomes well-loved too. Australia really embraced what we did last year, so this year we are determined to go one better.”
Adds Clemenger BBDO Melbourne creative director Evan Roberts: “Our aim was to bring the characters to life beyond film. So alongside our storybook you’ll see them throughout Myer stores, Myer’s owned channels and you’ll also be able to purchase them in a range of limited edition merchandise.”
Agency – Clemenger BBDO Melbourne
James McGrath – Creative Chairman
Evan Roberts & Stephen De Wolf – Creative Directors
George McQueen & Tom McQueen – Creatives
Hilary Badger – Copywriter
Karolina Bozajkovska – Agency Producer
Simon Lamplough – Group Managing Director
Pippa O’Regan – Director of Retail
Andrew Packer – Editor
Film Production – Aardman
Peter Peake – Director
Peter James – DOP (live action)
Jeremy Hogg – DOP (animation)
Dan Hembery – Editor
Stephanie Owen – Producer
App Production – Roam
Ken Samonte – Illustrator
Music Production – Air-Edel Associates
Theo Vigden – Composer
Sound House – Flagstaff
Paul Le Coutier – Sound Designer
Client – Myer
Michael Scott – EGM Brand & Marketing
Natalie Warren-Smith – GM Brand & Consumer Strategy
Kellie Lennon – GM Content & Experience Design
Sean Jenner – National Manager Marketing Channels & Myer Media
Joanne Brennan – Senior Marketing Manager
20 Comments
The sequel is never as good as the original… and the original is horrible.
Nice job, dickheads.
Not that the competition was great, but Myer just won Christmas in Australia
Genuinely cute. Good work to all involved.
This says nothing about Myer. The brand has no strategy and the work follows suit.
You’re fucked in the head if you don’t like this ad.
How could anyone hate on this work?
Think Myer just lost Christmas in Australia. Because the competition is much better. It’s not about the ad. It’s about having a strategy that gets people back in their stores, and as nice as this film is, it’s not going to do that.
Not sure anyone is “fucked in the head” if they don’t like this. It’s beautiful animation, the rest of it is rather shite. The storyline is a children’s book (I mean it literally is the plot to a children’s book), the characters are forced and there’s no link to why Myer is a destination at Christmas.
Go Gom and Teorge!
Wonderful.
nice try..
Am sure there’s more to the complex world of retail strategy…. but isn’t the idea to get as many people visiting your stores as possible?
If over Christmas Myer can position themselves as the go-to store for Christmas gifts and make people feel warm and fuzzy about them in the process then I’d suggest that’s all the strategy they need.
According to that objective I reckon this will work. It’s lovely.
Just enjoy it for what it is – a sweet little christmas story from Myer.
It’s nice not to be force fed ‘buy this, buy that here, at Australia’s number one frigging destination for gifts!’
Where’s the overpaid celeb?
That worked so well for DJ’s after all….
No one will remember DJ’s xmas and no one will remember this. Fact.
My children and I love these ads. They are best of the bunch. Well done Myer.
You may be right about the DJ’s ad but you’ve got your facts wrong about this one. Have a look at the hundreds and hundreds of comments on Myer’s Facebook feed. People loved last years ad and they love this one more.
Is it going to win awards? Probably not. Is it popular as hell? Yup.
DJs had poor execution but probably the best conceptually.
Aldi by far the worst, on all fronts.
Myer, the empty and forgettable middle.
Reading these comments, there’s apparently something wrong in my head. And I don’t fit cleanly enough into a market testing category as ‘Aussie Mom’ does… Difficult to believe you guys are remotely impartial.
Mike, Sean… challenge average.
I enjoyed watching that.