Captain Risky treats viewers to a house tour in latest Budget Direct spot via 303 MullenLowe
The latest instalment in Budget Direct’s “Get More” campaign via 303 MullenLowe Sydney has launched and shows Captain Risky giving an unconventional tour of his house, using his motorbike.
Captain Risky jumps across tabletops, couches and rides up carpeted stairs, demonstrating yet again why Budget Direct will never insure him – in stark contrast to Budget Direct customers.
Says Jonathan Kerr, director, marketing and digital, Budget Direct: “When accidents happen, Budget Direct customers can rely on our highly rated home insurance claims service. The ad brings that to life as we compare the calm of the Budget Direct customer with the chaos of Captain Risky’s behaviour. Once again we are showing why we’ll never insure Captain Risky and how that helps us make sure our customers ‘get more with Budget Direct’.”
Says Richard Morgan, executive creative director at 303 MullenLowe: “For most Australians, their home is their castle. To Captain Risky, home is a high-octane playground. Giving people a peek into Risky’s home life seemed like a fun way of contrasting him to Budget Direct’s actual customers, who are the heroes of this campaign.”
The campaign is now running across television, digital and social channels.
Client: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager – Brand and Media Marketing: Warren Marsh
Marketing Manager- New Customer Acquisition: Catherine Harty
Agency: 303MullenLowe Sydney
ECD: Richard Morgan
Head of Copy: Sean Larkin
Head of Art: Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
Producer: Andrew McLean
DOP: Crighton Bone
VFX: ALT VFX
Editor: ARC Edit
Sound Engineer: Barry Stewart, Sound Reservoir
6 Comments
Captain Risky made sense the first time, but now it seems he is just dropped into any idea now.
Offer — Captain Risky doing dumb shit — CTA
Nonsensical.
Bring back the Irish aliens.
I think Captain Risky is due to do an ad where he jumps over a tank of sharks.
Would be an appropriate metaphor for where this campaign has got to.
It is rare to see a long running campaign idea with production values out the wazoo that delivers and entertains each instalment. Bastards.
Yeah was better before. Too templatey now.
Am sure the creatives have a different edit for their book.
Dude, they just put a motorbike through a house. Nice.
It didn’t make sense the first time, that’s why they rewrote the ad with the strategy in it