Carnival Cruise Line Australia appoints Red Engine SCC as its social content partner

Independent creative content agency Red Engine SCC has announced another significant business win, as the newly appointed social content partner for Carnival Cruise Line Australia.  

Red Engine SCC has been engaged to steer the cruise line’s social media content and creative to help bring the brand’s “Fun” proposition to life.

The appointment continues to reinforce the AdNews Specialist Agency of the Year’s credentials as a strategic and creative digital partner specialising in content marketing, and builds on the BRW Fast Starters’ growing list of 2016 client wins, including PepsiCo, Skimax and CarsGuide.

Says Mitch Alison, creative director, Red Engine SCC: “Carnival lives and breathes fun – a dream client brief. There is a brilliant creative opportunity in helping people get as close as they can to being on the ship through content that captures the unforgettable experience of a Carnival Cruise.”

Says Jayne Andrews, marketing director, Carnival Cruise Line Australia: “We truly believe that social needs to be front and centre of our marketing strategy. We were impressed by Red Engine SCC’s creative and strategic capability in this area. We loved their enthusiasm for our brand and we’re excited to see the ideas they’ll bring to the table. We know we can do so much more with social – and believe they are the right partners to work with to take us to the next level.”

Says Julian Townley, founder and CEO, Red Engine SCC: “We’re thrilled to be working with the Carnival Cruise Line team. Our unique agency model continues to resonate with brands needing strategically led creativity and content production backed by sound media thinking around distribution and amplification.”

(Pictured L-R: Red Engine SCC client services director Jason Westerman, senior account manager Katy Ward, creative director Mitch Alison, senior creative Ben Harrison and founder & CEO Julian Townley)