Carnivore Club gives hope to meat-loving outcasts in new campaign via McCann QLD

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Screen Shot 2016-11-28 at 6.33.06 AM.jpgThe world’s most exclusive club for discerning carnivores has launched in Australia this week, with an ad giving solace to meat loving Australians who have been cast to the side and rejected in an era of clean-eating created by McCann Queensland.

 

Carnivore Club teamed up with McCann Queensland to create a raw and heartfelt production with a clear message to Aussie meat-lovers – you are not alone.

 

Benjamin Davis, ECD, McCann Queensland and self-proclaimed carnivore, said it was a project the team were proud to be a part of if it meant they could help the many hungry, neglected and lonely Australian carnivores out there.

Says Davis: “For too long carnivores have been misunderstood and much maligned for their simple love of meat. I’m just glad there’s a club out there to help these lovely creatures.

 

“Finding a carnivore in their natural habitat is becoming increasingly difficult in these times of vegetarian, gluten free, soy milk, chai latte insanity. It’s even more difficult for them to find true love. Thankfully Carnivore Club care deeply about these misunderstood creatures.”

The video ad campaign is supported by the launch of the Meat Your Match dating website which uses a series of carnivorous compatibility algorithms (CCA) to match carnivores with their salami loving soulmate. Carnivores can ‘meat’ their destiny by searching for partners which similar emotional, physical and gastronomical needs.

 

Chief meat eater and founder of Carnivore Club, Tim Ray said that it was Australia’s meat loving reputation and Carnivore Club’s desire to bring more meat lovers together, that prompted the launch of the Meat Your Match dating service exclusively in Australia.

 

Says Ray: “Australians have shown us that they have a true passion for meat, but sometimes they’re ashamed to admit it. We want Aussies to embrace their love for meat and what better way to help them do this than match them with a compatible carnivore who shares a similar taste for charcuterie.”

 

Lonely carnivores seeking solace in a meat loving partner can join Meat Your Match at www.meatyourmatch.com and can visit www.carnivoreclub.co to join Carnivore Club.

 

Chief Meat Eater: Tim Ray

Agency: McCann Queensland

Executive Creative Director: Benjamin Davis

General Manager: Phillippa Netolicky

Group Account Director: Mia Hamilton

Copywriter: Benjamin Davis & Fiona Self

Art Director: Benjamin Davis & Jackie Dewar

Account Manager: James Fewtrell

 

Production: Cartel Film Production

Director: Davros El Davros

Executive Producer: Damion Tiernan

Producer: Katherine Cooke

Director of Photography: Sam Scoufos

 

Post-Production: The Empire Post

Post Production Producer: Georgia Martin

Offline Edit: Digby Hogan

Online/Comp: Tim Baker

Sound Design: Ross Batten