Comedy Central amuses itself with newly launched range of channel idents via Engine
Comedy Central has launched a new range of channel idents working in partnership with production and content agency, Engine.
Working to the brief of “Amuse Yourself”, the new idents will be rolled out across Australia and New Zealand, both on the channel and across Comedy Central’s online and social channels.
Says Robert Connelly, ECD, Engine: “Comedy Central’s position of ‘Amuse yourself’ was the perfect creative starting point to jump off from. The team loved exploring the personal side of what people do day- to-day to amuse themselves, and in a rather dark and unexpected way.”
The Engine team used a simple hand-drawn graphic technique to illustrate the concept, allowing each unique character in the series to take centre stage, while maintaining the sense of an overarching shared creative space.
Says Kieran Reynolds, Comedy Central: “Totally absurd, unpredictable and creatively outstanding, Rob and the team at Engine have delivered the goods yet again with work that is absolutely perfect for the Comedy Central brand.”
2 Comments
My brain just told me to fuck off and amuse myself because i just watched this shite.
It’s banned me until I come to realise I should think before I do something.
A bit like what the creators of these should have done.
Look awesome. Kinda wish they were a bit funnier.