Comms agency Brand New Solutions relaunches as new full-service outfit The 6AM Agency

Wellbeing communications expert, author and founder of Brand New Solutions communications agency, Gillian Fish (left), has today announced the re-launch of the firm as The 6AM Agency, in a partnership with PR and communications industry leader, Chris Savage (right).

The 6AM Agency, with a decade-long heritage of deep specialisation in wellbeing and good living PR, will focus on delivering insights-led creative story telling which engages audiences with relevance and authenticity, across earned, owned and paid.

Says Fish, founder and CEO, The 6AM Agency: “As a new dawn settles on a shifting landscape, we too have evolved into a new breed of communications agency. Meaningful audience engagement requires a continually evolving agility. Data-driven insights, brilliant strategy, outstanding creativity and superb multi- channel execution are all mandatory.

“The 6AM Agency is uniquely positioned to deliver real value for clients. It leverages its deep public relations heritage and wellbeing specialisation to help brands grow through powerful, relevant engagement, building trust and action.

“Audiences are seeking not only functional advice around wellbeing, but on-going trusted partner relationships which provide community and which support their very personal wellbeing and good living journeys. This provides unique opportunities for brands to truly innovate and engage in long term conversations. That’s The 6AM Agency’s specialty.”

Says Savage: “The PR industry has to move fast to remain relevant in new age communications. Gillian Fish’s The 6AM Agency has the specialisation, leadership, team, ambition and relentless drive to be one of the communication industry leaders, today and tomorrow. It already leads in wellbeing communications, and is now going much broader. That’s why I am backing it. I’ve never felt more excited and sure of an agency’s ability to set a new standard in the broader communications industry.

“The 6AM Agency is about being one step ahead. It’s all about alertness, creativity and action. It’s in the moment. Every hour. Every day. This is what clients need and want.”

The 6AM Agency has also announced senior new appointments.

Kim Feitelberg has been appointed head of strategy. Former executive head of strategy, Ogilvy South Africa and most recently as strategic consultant at BMF, Australia, takes the lead role as head of strategy, with a clear mandate to put creative strategy coupled with commercial intelligence front and centre of campaign thinking.

Amy Friedlander has been appointed digital strategic advisor. Friedlander founded a digital strategy consultancy and is a former account director at Mark/M&C Saatchi, leading the Google consumer marketing account as well as Qantas digital amongst others. Friedlander recently exited an educational app start-up, Wasabi productions, which she expanded to and led in the USA. Friedlander’s 6AM remit is to advise on integrated communication strategies which penetrate media bubbles and enable brands to engage with audiences in the fast paced social, mobile and algorithm driven landscape.

Founded in 2002, the agency was built on the foundations of good health and lifestyle, with a deep passion for evidence-based wellbeing, renowned for its work with world leading brands and experts in complementary therapies and integrative healthcare.

Today The 6AM Agency has a multinational client base across Australia, Japan and the United States providing PR, content, influencer and social services.

The 6AM Agency is located in Bondi Junction, Sydney. For more information, visit www.the6amagency.com.au.