Facebook builds on mobile – launches Creative Hub to the entire global advertising community
Mobile is still a fairly new medium, with formats and best practices that are rapidly evolving. We also know that people consume content on mobile in fundamentally different ways than they do on other mediums.
That’s why Facebook launched the Creative Hub, a destination where marketers and advertisers can be inspired by great creative, design their own and share it with others. Facebook designed Creative Hub to be a faster, easier way to produce ideas that capture attention and delight people where they’re spending their time–on mobile.
Today, the Creative Hub is available to the entire global advertising and marketing community.
Since introducing Creative Hub at Cannes Lions International Festival of Creativity in June, Facebook has tested it with more than 30 creative agencies to build a revolutionary experience that’s now ready for the entire industry to use.
Along with opening Creative Hub to any one, Facebook is also introducing a new Inspiration Gallery that will showcase Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and Instagram.
Facebook has developed Creative Hub in response to the needs we heard from the creative community, who told us they needed a tool to help them experiment with content creation on Facebook and Instagram–including trying new formats, previewing ideas on mobile screens, collaborating internally and sharing mock-ups with stakeholders.
Here’s what you can do with Creative Hub:
Be inspired.
The Creative Hub’s new Inspiration Gallery allows you to easily discover what other brands and agencies have created on both Facebook and Instagram, across our creative formats including 360 video, carousel, canvas and video. Discover new work and get more insight into the campaign and creative strategy, and then send the ad to your phone to look at it in a mobile feed environment.
Create and play.
With the Creative Hub, you can easily see which ad formats are available so you can decide what works best for your campaigns. And with our new preview tool, you can mock up your ideas on all available ad formats on Facebook and Instagram directly and quickly from Creative Hub. All you need is a Facebook user account. You can save mocks and return to them later, and if your agency has a Business Manager account, you can collaborate and share ideas within your teams.
See your work in action.
It’s important to see ads in the environment in which your audience sees it. Once you create your mock-ups, you can preview your ad as though it’s live in a mobile feed and can also see how it might look on Facebook News Feed or Instagram feed. Creative Hub allows you to generate a URL to send to your colleagues and clients so they can see it live in a mobile feed environment, too.
What people are saying about Creative Hub:
Creative Hub was designed with input from creative agencies, from conception to testing. Here’s what they’ve said so far:
“Using tools like Creative Hub to better understand and explore innovative ad products helps us to push creative boundaries. This is especially important if we want to adapt quickly to new technology(s) to create ground-breaking work.” – Julian Cole, head of communications planning at BBDO.
“To be able to use this tool to build ads in situ on Facebook and Instagram makes it much easier for us to present ideas in the way people experience them, and ultimately helps enable our clients’ brands to connect to their audience.” -James Temple, EVP MD / ECD EMEA, R/GA.
“Creative Hub has streamlined the process of producing concepts for Facebook and Instagram, saving us time, providing a consistent framework and the magic of demoing creative to clients on their mobile devices.” – Sam Gibbs, emerging technologies director, Grey London.
Try Creative Hub now. Go to creativehub.fb.com and look through the inspiration gallery, then mock up your first ad. If you want to learn how to use Creative Hub, be sure to check out our Blueprint Course.