Fashion retailer Forever New launches latest ‘I Am New’ campaign via The Reactor, Melbourne
Independent Melbourne agency, The Reactor has announced another new business win in spectacular style, with fashion retailer Forever New’s latest campaign “I Am New”.
Says Angus Smallwood, creative strategist, The Reactor: “We’ve been working with the Forever New team since the start of the year, developing a strategy to help their brand make more out of ‘New’ – a word that’s central to their identity.”
Says Nick Brown, CD, The Reactor: “We were con dent that we had a creative direction that Forever New’s community would love but the early results have been a strong endorsement of the direction we’ve taken.
“The thing that’s really exciting is the organic results we’ve been seeing on social. It tells us we’ve given the Forever New community content that they want to see in their newsfeeds and share with others.”
Agency: The Reactor
Client: Forever New
Production: Treehouse Studios
Creative Director: Nick Brown
Art Director: Sam McCarron
Art Director: Nick Brown
Creative Strategist: Angus Smallwood
Agency Producer: Catlin Bant
Agency Producer: Georgette Primrose
Director: Nick Rieve
Music: Atomatik Productions
13 Comments
I want that red dress!
I want the white dress!
Nice to see an Australian fashion house doing something more than a model pouting in front of concrete wall.
Wish more brands would realise you can’t just nickel and dime it.
I prefer this version – more original 😉
https://www.youtube.com/watch?v=AyRKQ4VIdWo
Like the studio ones, product focused but still has personality.
I like the second one, no the first one, hang on maybe the third one, oh I can’t choose they’re all the same. What tedium.
A ripped off idea poorly executed.
Only thing missing is ‘fashion’.
This is terrible guys. It feels cheap, this will be a complete and utter failure in the market.
If you are going to copy an idea please, copy their production values as well!
Please don’t copy stuff. Selling an idea (creativity) is how most of us make a living. You are not helping anyone, especially the client. At the very lest, please try and retain the production values.
Sure, its not ‘creative advertising’ in the traditional sense but as a female i have already made a list of the dresses i would like to buy and Forever New is now back on my list of shops to include when I’m on the hunt for something ‘new’. Therefore i would consider this campaign a success.
So, after reading all of these these comments. Why do I think the first 3 and the last one (Shopaholic) are written by the creator of this stuff? Please understand, comments help you understand if this is a good or bad campaign. Don’t put stuff up for critique if you don’t want a comment.