Nookie teams up with Los Cabos Tourism to promote latest collection + campaign via Gate 7

Australian fashion label Nookie has launched a campaign via Gate 7 to promote its latest swimwear collection ‘Cooler In Cabo’.

With fifty shades of sparkling sapphire in every direction, it’s not hard to see why Australian fashion designer Nikita Sernack drew inspiration from Los Cabos’ beauty for her latest Nookie collection.

Los Cabos Tourism partnered with the iconic Australian fashion label on latest collection, the label’s founder/designer Sernack inspired by the beauty of the destination. The collection’s pieces are named after some of her favourite scenes in the Mexican paradise such as The Arch (El Arco) and twin beaches Lover’s and Divorce beach.

To shoot the campaign Nookie brought on board acclaimed photographer, Bryce Thompson and model Maggie Rawlins as the face of the Cooler In Cabo collection. The head-turning and sensuous range of bikinis, one pieces and cover-ups was shot at various locations throughout Los Cabos.

Says Sernack: “The epitome of fun-loving, Los Cabos was the perfect fit for the Nookie adventurer. I was inspired by the incredible scenery, the people and atmosphere. It’s a cultured playground with so many adventures to be had and so much to be inspired by.”

Says Luis Palacios, commercial director, Visit Los Cabos: “The parallel between Los Cabos and Nookie is undeniable. The Cooler In Cabo collection has embodied the natural beauty of Cabo’s crystalline waters and mountainous desert, and truly captures with the region’s beach lifestyle and Mexican authenticity.”