Royal Canin + Seeing Eye Dogs take viewers on an incredible journey in new work via The Reactor
Royal Canin and Seeing Eye Dogs Australia have launched a new campaign via The Reactor.
A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by Royal Canin and Seeing Eye Dogs Australia to help launch its new campaign, The Reactor team discovered the opposite could also be true.
Says Nick Brown, CD, The Reactor: “We were pulling the brief apart, looking for an insight that we could work with and it suddenly jumped out at us: what these people do every day is incredible and all we need to do is show that.”
The clients will become obvious once you’ve watched the ad, but we don’t want to give it away by telling you who they are. However, they’re very happy with the results.
Says Megan Auld, head of corporate affairs: “We’re very proud of the work we do in this sector and the positive impact we have on people’s lives. Watching this ad just makes us even prouder.”
Renee Jess, in charge of sponsorship and corporate relationships agrees: “The Reactor’s work reminded us of something we often forget – we help people go on incredible journeys every day.”
Agency: The Reactor
Client: Royal Canin / Seeing Eye Dogs Australia
Managing Director: Phil Childs
Creative Director: Nick Brown
Art Director: Nick Brown
Art Director: Sam McCarron
Copywriter: Angus Smallwood
Production: Guilty
Producer: Rohan Timlock
Director: Clare Plueckhahn, Cos We Can
Colourist: Dan Stonehouse
Crayon Editor: Marty Gichrist, Puf n
Sound Design: Paul Shanahan, Final Sound
3 Comments
Nicely Done.
I was thinking this is not incredible at all… and then up pops the reveal. Nice Spot.
Lovely little spot – delivers an effective reveal, great work from all involved