Royal Canin + Seeing Eye Dogs take viewers on an incredible journey in new work via The Reactor

| | 3 Comments

Screen Shot 2016-11-09 at 7.59.00 AM.jpgRoyal Canin and Seeing Eye Dogs Australia have launched a new campaign via The Reactor.

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by Royal Canin and Seeing Eye Dogs Australia to help launch its new campaign, The Reactor team discovered the opposite could also be true.

Says Nick Brown, CD, The Reactor: “We were pulling the brief apart, looking for an insight that we could work with and it suddenly jumped out at us: what these people do every day is incredible and all we need to do is show that.”

The clients will become obvious once you’ve watched the ad, but we don’t want to give it away by telling you who they are. However, they’re very happy with the results.

Says Megan Auld, head of corporate affairs: “We’re very proud of the work we do in this sector and the positive impact we have on people’s lives. Watching this ad just makes us even prouder.”

Renee Jess, in charge of sponsorship and corporate relationships agrees: “The Reactor’s work reminded us of something we often forget – we help people go on incredible journeys every day.”

Agency: The Reactor

Client: Royal Canin / Seeing Eye Dogs Australia

Managing Director: Phil Childs

Creative Director: Nick Brown

Art Director: Nick Brown

Art Director: Sam McCarron

Copywriter: Angus Smallwood

Production: Guilty

Producer: Rohan Timlock

Director: Clare Plueckhahn, Cos We Can

Colourist: Dan Stonehouse

Crayon Editor: Marty Gichrist, Puf n

Sound Design: Paul Shanahan, Final Sound