SA Health’s ‘Hands off our Ambos’ viral content via Showpony to hit TV screens in Tasmania
Most media schedules will put a version of a television commercial online for pre-rolls on Youtube, and that’s okay. Often agencies and clients will also throw the ad on Facebook as well in the vague hope that fans will consume like a genuine piece of content and that’s okay too. As long as they set their expectations of reach pretty low.
But what happens when you take some genuine made for online, content and put it on TV?
Showpony Advertising’s “Hands off our Ambos” campaign, which first launched in May of 2015 in Adelaide for South Australian Ambulance Service SA Health, has been launched in Tasmania as a 30 second television commercial.
The campaign, directed by Sam Wark, was originally a one-minute online film. It features real paramedics working with actors to simulate the real life drama that faces our health professionals everyday. The original posting was shared 15,000 times and generated over 1 million views.
Importantly it reduced violent incidents against paramedics by 42% in the first two months and an astounding 16% over the full year.
The online campaign was awarded internationally for both creativity and effectiveness, picking up awards at Cannes, NY Festivals, AME, AC&E, Globals, Mobius and the W3 Awards.
Click here to view the ABC News report about the TVC launch.
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Very solid.