South African Tourism ANZ appoints The Hallway as its new agency following a competitive pitch

South African Tourism ANZ, the national tourism agency for South Africa across Australia and New Zealand, has appointed The Hallway as its new agency following a competitive tender process.

The partnership leverages The Hallway’s unique full-service offering to promote South Africa as the “must-visit” tourist destination for Australians and New Zealanders over the next three years.

The agency will focus on delivering PR and social strategy, social content, strategic partnerships and influencer engagement to showcase the breadth of experiences on offer for travellers to South Africa.

Acting country manager and marketing and communications manager for South African Tourism Australasia​, Yana Shvarts, says ​The Hallway’s integrated approach to communications contributed to ​their appointment.

Says Shvarts: “For us, The Hallway stood out with its strategic and creative approach to PR and social. This aligns with our need for a forward-thinking team to deliver authentic and engaging campaigns that will drive awareness and visitation, and we are really looking forward to seeing some great results from this new partnership.”

Says Jules Hall, CEO, The Hallway: “We’re delighted to be working with South African Tourism to position the country as the number one travel destination for Aussies and Kiwis, leveraging our Create and Connect model to architect more impactful stories across earned channels.”

The agency launched its Create & Connect operating model at the beginning of the year, to provide clients with end-to-end communications, delivering data-driven creative solutions faster, optimising work based on real-time insights.

Says Hall: “Create & Connect delivers Affective Ideas to the right people at exactly the right time, in the most potent channels. This is critical for brands like South African Tourism, who want to have engaging and motivating conversations with their audience. You can expect to be “wowed” with a new campaign for South Africa in the coming months.”