Stroke Foundation launches ‘Defuse Stroke’ campaign via Marmalade and SO Productions

CB Exclusive: The Stroke Foundation has launched ‘Defuse Stroke’, a new campaign via Marmalade, Melbourne and SO Productions. The campaign aims to tackle the myths surrounding stroke and to raise awareness of how stroke can be prevented.

Every ten minutes, someone in Australia will have a stroke. In fact, stroke is one of Australia’s biggest killers. It kills more women than breast cancer, and more men than prostate cancer. And most people are unaware of how simple it can be to prevent it.

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“The concept was generated from the fact that stroke can happen to anyone, at any time. It’s a ticking time bomb that can strike at any moment. We wanted to make people aware of the early signs and consequences of stroke, and how they can reduce their risk,” says John Akritidis, creative director, Marmalade Melbourne.

“I was struck by the effectiveness of the concept, its simplicity and visual quality. I could see it needed to be directed with earnestness, clarity, urgency and heart,” says Nick Carlton, director, SO Productions.

In order to craft an emotionally engaging and authentic piece, with the expert help of 2Divas, Carlton undertook an extensive street casting process and many of the talent in the end piece have had personal experiences with stroke.

Stroke Foundation Executive Director Communications Mary Orgill said the campaign highlighted that stroke can happen to anyone and goes off without warning – it’s like a lit fuse connected to your brain.

“The Stroke Foundation has launched its ‘Defuse Stroke’ campaign to tackle the myths surrounding stroke and to raise awareness of how stroke can be prevented,” Ms Orgill said.

“We think the campaign has effectively encapsulated this. The campaign will be rolled out online, social media and radio over coming months.”

Agency: Marmalade Melbourne

Marketing Campaigns Co-Ordinator: Bronwyn Collins