V Energy’s ‘Volcano Selfie’ film for V Skills via TKT Sydney, dupes millions across the globe

Today, V Energy has taken ownership of an incredible video that fooled millions worldwide including rapper 50 Cent, who shared the video with his 37 million Facebook followers dubbing it ‘maf*cking crazy’.

Set within the crater of an erupting volcano, the video features an intrepid explorer risking life and limb to capture the ultimate ‘extreme selfie’.

The step-by-step guide to taking the perfect snap (in wildly extreme conditions) has been revealed as the latest instalment in V Energy’s V Skills campaign via TKT Sydney, aimed at helping hapless millennials be a ‘little better at life’.

VIEW THE VOLCANO SELFIE SPOT

The epic ‘Volcano Selfie’ has garnered over 14 million views worldwide and now joins the likes of ‘Man Fights off Great White in Sydney Harbour’ and ‘Lightning Almost Strikes Girl in Sydney!’ which also fooled the world, thanks to the genius production of viral pranksters The Woolshed Co.

Built off V Energy’s brand platform ‘the Massive Hit that improves you a bit’, V Skills is a modern-day how-to on just about everything from: ‘how to fold a fitted sheet’, ‘how to apply sunscreen’, ‘how to smokebomb a party,’ to critical pointers like ‘picking llamas from Alpacas,’ and, ‘getting backstage at a gig’.

Says Craig Harkness, marketing manager, Frucor: “We thought V Skills TV would be popular, but our latest ‘how to’ has effectively broken the internet.

“The fact Snoop Dogg, 50 Cent, LMFAO and thousands of people are sharing this content is testament to the skill of The Woolshed Co. and reinforces the importance of creating work that puts the audience’s interests first.

“V Skills comes from the insight that while millennials have access to unfathomable technologies and seas of information, they sometimes fail to reach their full potential at some of life’s more practical skills – like, how to fill out a tax return or roll-start a 1998 Toyota Corolla.

“That said, we certainly do not advocate taking an extreme selfie in front of an active volcano.”

The V Skills – 24 essential skills in total – are delivered through 14 million printed cans as well as Snapchat videos, street murals, GIFs, outdoor billboards, and YouTube videos. In an Australian first, the cans also feature a Snapcode enabling fans to unlock exclusive filters and shareable content. 

Not averse to taking risks to connect with the millennial market, V Energy’s latest venture builds on the brand’s 2016 campaign success stories including a major collaboration with film franchise X-Men starring US actor Evan Peters (Quicksilver) and the launch of V Adnotes – an ad blocker created to stop students from drifting from their study. 

Says Dave Christison, producer, The Woolshed Company: “As with any of our viral projects, trust and creative collaboration are key to success.  I knew we were on to a winner when the V-Skills team approved our proposal to chopper into a live volcano and abseil to its base in order to get the shots we needed.”

Client: V Energy – Frucor Australia

Ollie Beeston and James Beswick, TKT