Volkswagen pushes its 1% finance comparison rate in new retail campaign via DDB Sydney
This month, via DDB Sydney, Volkswagen has launched a new retail campaign that challenges the cluttered automotive retail category, where consumers are constantly bombarded with offers, and highlights that it’s often just 1% of offers that truly cut-through with potential customers. The work focuses on Volkswagen’s 1% finance comparison rate for the Golf and Polo ranges.
Says Ben Welsh, chief creative officer, DDB Sydney: “Classic Volkswagen work is simple, nuanced and cuts through. This is classic Volkswagen work and shows how brand and retail can combine forces.”
Says Ben Wilks, general manager, Volkswagen Group Australia: “This is a great offer, and I challenged DDB Sydney to make it standout in what is truly a cluttered category. I’m thrilled with what’s been delivered and have no doubt this fresh approach will resonate with Australians.”
Volkswagen’s 1% campaign launched with two 30-second TVC executions and supported by radio, digital, press and OOH.
20 Comments
Smart work. I really like this. Well done
Why are you PR’ing this? Can’t wait to read about the phase 2 suite of banners that will undoubtedly change the automotive game.
Has a lot of the same DNA as the VW Polo campaign of the late 90s I reckon (the ones with people being distracted by Polo outdoor posters with line “Surprisingly ordinary prices”)
If they are “inspired” by previous work at least they are drawing from the brand’s history I guess.
I suppose that might be where the “classic Volkswagen work” comes from.
That’s a good VW retail campaign. Nice one.
This is definitely Volkswagen.
Has a lot of the same DNA as the VW Polo campaign of the late 90s I reckon (the ones with people being distracted by Polo outdoor posters with line “Surprisingly ordinary prices”)
If they are “inspired” by previous work at least they are drawing from the brand’s history I guess.
I suppose that might be where the “classic Volkswagen work” comes from.
Having to show retail work…. Screams of an agency struggling to show anything good.
I’ll say it plain and clear, they’ve ripped themselves off.
Why are you PR’ing this? Can’t wait to read about the phase 2 suite of banners that will undoubtedly change the automotive game.
Fantastic line. 99% of deals can be ignored. 1% can’t.
Well done whoever wrote that.
Smacks of desperation. Why PR this?
an echo an echo in here in here?
– Old Jaded Seedy Fugwid
I actually find it refreshing. Yes, it won’t win any lions. But this is obviously a real (shitty) brief that no one wants to work on, and they’ve tried to make something good of it. Now get back to working on that proactive charity brief that will change so many lives.
Lol@Quality Control
Why not stick with surprisingly ordinary prices? Much better line.
Because it’s not about a price you fuckwit. It’s about a 1% finance rate.
Probably because they weren’t advertising a price.
Guys it’s a retail campaign, take it for what it is. Good solution on a retail brief, it could’ve probably gone in the opposite direction very easily. And to the angry person who likes to call people fuckwits, I know you more than likely work at DDB and are just defending your work but chill out man, December is around the corner.
Come on guys, your justification to say it’s not a poor man’s version of ‘Surprisingly ordinary prices’ is to say ‘It’s about a 1% finance rate’?
You know the guy who wrote ‘Surprisingly ordinary prices’ now lives in this country, as if you were going to get away with it.
Even the execution:
http://www.clivepickering.com/wp-content/uploads/2010/08/010.jpg
I’m not getting into this shitfight.