Allianz drops ‘Ahhh…llianz’ line with launch of new campaign via yet to be revealed new agency

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ALLIANZ-New-TVC.jpgAfter many years of the famous ‘Ahhh…llianz’ campaign, Allianz Australia has launched a new brand campaign that focuses on not just being insured, but being inspired.

The campaign is the first by Allianz’s new agency ~ which is yet to be revealed ~ following a split with long-term incumbent MercerBell, which was acquired by Saatchi & Saatchi back in February.

Driving the emotional impact of the campaign is the track ‘Chase That Feeling’ from Australian hip-hop group Hilltop Hoods. The campaign will extend across the full product range. It will be supported by YouTube pre-rolls, online banners, free-to-air and cable TV, radio, print, online and outdoor media.

The new direction will mark a big shift for the brand and the insurance category as a whole says Sascha Hunt, Group Marketing Manager at Allianz Australia: “We saw an opportunity to be different in a category that’s typically focused on the negative consequences. For us, it’s not about creating warnings around the bad that could occur. Instead we want to inspire the freedom that comes from being insured.”

“The message and feeling of this campaign is very positive. It has been made to motivate Australians to get out there and live their lives, knowing that Allianz has got their backs,” says Kylie Jones, Head of Creative Services, Brand and Media at Allianz Australia. “‘Chase That Feeling’ captures this sentiment perfectly.”

Director – Jae Morrison

Production Company – Finch

Producer – Camilla Mazzaferro, Finch

Post production – Finch

Editor – Drew Thompson, ARC

Sound Design – Song Zu

Music – Hilltop Hoods

Clients: Kylie Jones – Head of Creative Services, Brand & Media, Allianz Australia

Melissa Gow – Campaign Manager, Creative Solutions, Allianz Australia