BWM Dentsu Melbourne appoints Romanca Jasinski in head of integrated production role

Romanca Jasinski (1).jpgBWM Dentsu has today announced the appointment of Romanca Jasinski as head of integrated production, Melbourne.

Jasinski comes to BWM Dentsu following 11 years of leadership as executive producer at GPY&R in Melbourne, where she worked on award-winning campaigns including multiple Cannes Gold Lions for CUB, Schweppes, Defence Force and AFL to name a few.

Prior to her time at GPY&R, she headed up production at Y&R (pre-acquisition) for seven years and before that Grey, where she worked on many award-winning campaigns in its Transport Accident Commission heyday.
Jasinski's appointment as head of integrated production will strengthen the skill set of the BWM Dentsu production team further, allowing for an integrated-heavy approach, setting in motion a four-year strategic growth plan to advance the agency in this competitive space.

Says Mark Watkin, managing director, BWM Dentsu Melbourne: "The role is an important step as the agency continually evolves how it produces and crafts work.

"With more than 20 years of experience in the Industry, Romanca has the skill and capacity to bring our production capability to the next level."

Says Jasinski: "I am thrilled to join the BWM Dentsu team in Melbourne. I believe great production has always been integrated, so I look forward to joining this talented bunch and helping good creative ideas come to life, which I've always been passionate about. I can't wait to help them get to the next level as a whole."

15 Comments

Ant Simmons said:

One of the best in the business. Well done Ro. xx

GO RO said:

Wonder if the freezer will make the move too. Congrats Ro!

Who's Ant Simmons said:

Great move Ro.

Steve Callen said:

Congratulations! And fantastic hire, BWM!

Great move for both sides said:

Great hire, Ro is an absolute industry leader, BWM are on the up, I can't wait to see this relationship bring about great work!

Tilly said:

Congratulations BWM. Romanca is one of the best in the business. Well done.

GO GO RO RO said:

Hooray, BWM finally has a skill.

Great hire, the best in the business.

Great news said:

Good on you Ro, so happy for you!

Billy Bernbach said:

Great hire Baggers.

If anyone can turn your half baked ideas into gong magnets, it's Ro.

@Billy B said:

True

Kudos said:

They're being descisive and assembling a team of the best. If you assemble a team of the best, you become the best. It's not rocket surgery.

A. Client said:

Ah, but the best are expensive. And by all accounts BWM are out of money. Particularly now with Kmart sniffing around. Oops, did I just say that?

mymantlepieceisfullofawards said:

WOW a true testament to the wonderful production team who've clearly pushed all boundaries to ensure BWM push out the highest quality work. Good luck.

@A. Client said:

Not surprised Kmart are sniffing, the recent work has been terrible.

Attention all shoppers said:

I just spent 20 minutes in a Kmart queue.

Trust me, the ads are working.

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