CB Exclusive: Afterpay appoints BD Network as creative partner; unveils new digital campaign
CB Exclusive – Following a competitive pitch, Afterpay has handed creative responsibilities to BD Network for its first consumer campaign. The partnership will see the development of an integrated campaign to run across social, PR and both online retail and in store channels in the coming months.
Founded in 2014, Afterpay is a leading Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. Afterpay offers a ‘Shop Now. Take Today. Pay it in 4’ service that does not require end-customers to enter into a traditional loan or pay any interest or upfront fees. The company currently has over 1,500 retail partners, 250,000 customers with 70% returning and early 2016, listed successfully on the Australian Securities Exchange.
Says Gabrielle Wakeman, head of marketing for Afterpay, “We are privileged in that we have a platform fueled by the network effect of retail partners and customer advocacy from which to amplify. We looked to BD Network for a campaign idea that would cut through the noise and differentiate us. The campaign is perfectly in line with brand values 
and we look forward to the response.”
Says Tom Hoskins, creative partner at BD Network: “We’re thrilled to be working with Afterpay. In their short history, they’ve become a category defining business with an enviable groundswell of fans and retail partners. We look forward to helping drive their brand deeper into Australia’s shopping vernacular.”
BD Network is an integrated independent agency with offices in Sydney and Melbourne that creates ideas to help brands and retailers sell more (without the big media spend). It is a multi-award winning agency and former winner of AdNews ‘Emerging’ and ‘Small Agency of the Year’.
The campaign will be live from mid-December, taking aim at the busiest retail period of the year. Media duties will be handled by Havas Media.
5 Comments
Congrats Simon & Tommy !
Xmas one a tad random, but good.
Sweet as
Clever work Hoskoooooo
congrats Tom!