Director Lester Jones launches ‘Odyssey’ a film for A.McDonald shoe collection via In The Thicket

In The Thicket director Lester Jones has shot a new film for the A.McDonald shoe collection. A continuation of Jones’ work within contemporary branded content (focusing on fashion, art and culture) “Odyssey” offers a narrative driven and beautifully crafted film for A.McDonald.

Starring Astrid Holler (who has worked with the likes of Burberry Prorsum, Marni, Dries Van Noten, Lanvin, and famously opened for Alexander Wang at NYFW) “Odyssey” delves into the mind and creativity of artisan shoemaker Andrew McDonald to showcase an interwoven tapestry of stories.  Each story represents a narrative that will only see its subject reach their destiny with the help of McDonald’s craft and product. He is inspired by them, and his work completes them.

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Says Jones: “I was inspired by the dynamic and ever evolving relationship found between a craftsman’s product and the owner. I could relate to the heart and soul Andrew puts into his work.”

Says Andrew McDonald: “The shoe characterises you the more you wear it. I like to think my shoes inspire my customers to achieve their dreams and destiny. The film is a beautiful depiction of this journey.”

Says Stephan Renard, EP at In The Thicket: “Andrew’s ethic really resonates with ours. We share the same passion for crafted work, precision and design. To reflect this, we had to create something beautiful and authentic.”

A.McDonald is located in The Strand Arcade Sydney, Australia. Making shoes for design-aware individuals who appreciate sustainably made, unique, handcrafted products that transcend the vicissitudes of time.

For more information on Lester Jones and his work across branded content, stills and TVCs, please contact In The Thicket.

Visit In The Thicket’s website here.

Production Company: In The Thicket

Editors: Lester Jones and Charlie Wheeler