Online personal lender enably launches with a new brand campaign via Together Co, Sydney

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Cat_4528 (1).jpgenably is an online personal lender that has recently rebranded, and is set to reposition themselves in a way that sets them apart from other lenders in the category with the launch of a new campaign via Sydney agency Together Co.

enably, originally Loan Ranger, was established in 2013 and has funded over 55,000 loans since inception. Their loans range between $200 – $10,000, with loan repayment periods ranging from 61 days to 24 months.

The name ‘enably’ encapsulates the benefit they bring; providers of simple & straightforward loans that enable customers to get on and do the things that are important in life. The brand identity was developed by Kevin Finn.

enably’s proposition is based on transparency, flexibility and choice. Customers are fully informed and put in control of their loan. The creative idea puts a solid stake in the ground and clearly positions enably differently to other lenders.

We lend money without making impossible demands on how you pay it back. We lend money without having a lend of you.

The idea is brought to life through a campaign showing everyday people trying to deliver on impossible demands made by other lending providers to pay back their loan.

The campaign comprises of TV, and digtal media – video, social and display and SEM. nationally.

Says Andrew Kirkwood, CEO, enably: “Our launch campaign is off to a great start. We have worked closely with Together Co and have been guided by the experience of their talented team to produce a campaign which we’re all very proud of. We look forward to the continued evolution of enably alongside TogetherCo as enably continues to grow.”

Says Simone Bartley, CEO, Together Co: “enably are a ‘full service’ client within the agency. We have worked with them from the brand development to launch, providing the strategy, creative, production and managing the traditional and digital media. It has been a truly collaborative experience. We have great respect for each other and that shines through in the end result’. We are looking forward to continuing to work with them to grow the business and brand.”

Client – Andrew Kirkwood, Simone Woodward

Agency – Together Co

Comms. Strategy –  Simone Bartley

Creative Twelfth Window – Oliver Devaris + Graham Johnson

Production –  Together Co in house

Production – Luscious

Executive Producer – Andrew Morris

Director – Richard Gibson