Powerball reminds Christmas travellers to grab a ticket with major activation via GPY&R Brisbane
Christmas holiday makers have been given a very visible reminder to grab a Powerball ticket before they jet away on their holiday, with a new outdoor activation created by GPY&R Brisbane.
In partnership with Alliance Airlines, the agency gift-wrapped an 80-seat private jet and parked it on the tarmac in front of Brisbane’s busy domestic terminal.
Says Ben Johnson, brand portfolio manager, The Lott: “Winning Powerball gives you ultimate freedom. At Christmas time, that could mean the freedom to buy someone a gift they’ve always dreamed of.”
Says Brendan Greaney, ECD, GPY&R Brisbane: “We wanted this year’s Christmas campaign to capture maximum eyeballs and engage with travellers in a fun way. Also I wouldn’t mind if someone gave me a private jet.”
The ‘Dream Gift’ activation is supported by PR as well as a snap-and-share social promotion.
The Lott
Head of Demand Generation: Andrew Shepherd
General Manager – Marketing (Lotteries): Jill Every
Brand Portfolio Manager: Ben Johnson
Assistant Brand Manager: Kimberley Garner
GPY&R Brisbane
Chief Creative Officer Y&R Group ANZ: Josh Moore
Executive Creative Director: Brendan Greaney
Production Director: Michelle Short
Creatives: Andrew Leftley, Ash Kennedy, Katelyn Testa, Nick Williams
Group Account Director: Mark Gregory
Senior Account Director: Lucy Flower
Head of Broadcast and Content: Kohbe Vela
7 Comments
Nick gets credit even though he’s left the place. How very un-Patts like.
Very Greaney-like though. Another very nice piece of outdoor.
Josh Moore get credit even though this campaign was all Coulson, that’s very Josh like.
Good extension of the campaign though, nice work.
I totally agree with you, Ben.
“Supported by PR”?? Isn’t that what this is?
Never seen that before….pretty damn good
Clever.