Royal Brunei Airlines’ Australian office picks The Ross Partnership as its media agency partner

The Royal Brunei Airlines Australian office has announced the appointment of full-service creative and media agency The Ross Partnership to handle media duties for the business.

Royal Brunei Airlines is an award winning airline that was established on 18 November 1974 as an independent corporation wholly owned by the government of Brunei Darussalam and is the country’s flagship carrier. Started with only a fleet of two aircraft, Royal Brunei Airlines now has a fleet of 10 aircraft and currently flies to 16 destinations across Australia, South-East Asia, the Middle East and the UK. The airline recently achieved a top 10 ranking (of 420 customer rated airlines) in the Skytrax 2016 ‘Most Loved Airlines’; recognition of the exceptional product and service offering onboard the boutique carrier.

Kyle Ross, account director at The Ross Partnership says the team is excited about this opportunity.

Says Ross: “We’re thrilled to welcome Royal Brunei Airlines to the TRP family. The brand is a great fit for us as a premium boutique agency.

“The airline sector has become fiercely competitive over the last decade and Royal Brunei was looking for an agency to help lift its profile and reputation as a quality airline across Australia. We have a great opportunity ahead to expand their customer base as a genuine challenger in the local market.”

Giles Gilbert, country manager for Royal Brunei Airlines in Australia says he is delighted to be working with TRP in the local market: “TRP will help to showcase our brand and to continue to make Royal Brunei Airlines an airline of choice in Australia.”

The appointment is effective immediately.