Saatchi & Saatchi Auckland wins Orchard Thieves account with support from Saatchis Sydney

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OrchardThieves.jpgDB Breweries has announced the appointment of Saatchi & Saatchi Auckland as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from its Sydney agency.

 

Orchard Thieves will launch its Saatchi-created campaign to New Zealand and Australian consumers during 2017.

 

Says Sean O’Donnell, marketing director, DB Breweries: “We were really impressed with the thinking and passion the Saatchis team brought us and the way the two offices worked seamlessly throughout the whole process. We’re looking forward to launching the campaign to consumers and transforming their perceptions of the cider category.”

 

Says Paul Wilson, managing director, Saatchi & Saatchi: “This is a fantastic opportunity and we’ve had a lot of fun developing the campaign. It’s been great to continue working with Sean and the team at DB who are passionate, collaborative and ambitious for great work.”