Swisse to launch new Summer of Cricket campaign with Ricky Ponting filmed in India
In May 2016, Swisse joined Australian Cricket legend and brand ambassador Ricky Ponting, in Mumbai India, on a colourful journey to capture the sporting icon in his element for the new Swisse 2017 Cricket campaign which is set to launch January 1, 2017.
The new campaign features Ponting celebrating his love for the sport with the Indian community and how Swisse is part of his daily routine. The integrated campaign takes you behind the scenes proving insight into Ponting’s passion for Swisse, cricket, health and happiness, and celebrates his 10 years as a Swisse ambassador.
Says Michael Howard, director of marketing and sales, Swisse: “We’re really excited to launch this campaign as the creative is unlike anything we have captured before. We turned the streets of a small fishing village in Mumbai into an extraordinary setting of street cricket. The team worked with a local production crew of over 100 people, filming over two days in the sweltering heat. The locals happily joined in for a game of backyard cricket ‘Indian style’ with Ricky, which was a dream come true for this passionate cricket community.
“This year Ricky celebrates 10 years with Swisse. The new campaign plays homage to our long standing partnership with the cricket legend and showcases his passion for the sport and life. Like Swisse, passion is the energy that keeps him going and there’s nowhere in the world more passionate about cricket, than India. Ricky’s energy for living life to the fullest helps us in in our mission of making millions across the globe healthier and happier.”
The new TVC will run from January 1st 2017, during Network Ten’s highly anticipated 2017 Big Bash season, and will feature some of Ponting’s favourite products: Swisse Men’s Ultivite, Swisse Ultiboost Liver Detox and Swisse Ultiboost Glucosamine Sulfate.
Says Ponting: “Working with Swisse for the last ten years has been nothing but extraordinary. It is a relationship that I am exceptionally proud of as I was the first sportsman for the Swisse brand. I have had a lot fun over the years and met incredible people who have made every minute enjoyable. I take a number of Swisse vitamins that keep me healthy and happy, and to tell you the truth, I wouldn’t know life without them.
“I’m very privileged to be part of one of the world’s greatest health and wellness brands and am pumped for this next campaign. Mumbai has been my second home, so being able to film and play a few games of cricket with the locals, where we shared lots of laughter and happiness, was a memorable experience.”
Swisse is proud to celebrate Ponting’s 10-year anniversary as a Swisse ambassador and is excited to continue to spread the message of health and happiness with him throughout 2017.