The Feds closes advertising and content; Lizzy Nash + Michael Cook end partnership after 10 yrs

LizzyNash_MichaelCook-thumb-400x238-215626.jpgAfter ten years of a unique and enduring partnership between Michael Cook (right) and Lizzy Nash (left), The Feds has closed the advertising and content side of the business to concentrate on the broadcast division under the direction of Julia Peters.

Cook will depart and look for new opportunities within the industry and Nash will continue to run her flagship international facilitation company, Walkabout Films.

The Feds broadcast division is enjoying great success, producing two TV shows this year, "Becoming Superhuman" for ABC and "Miracle Hospital" for National Geographic International. Both shows were produced with executive producer Julia Peters. The Feds have a number of TV productions in the development stage which they are looking to shoot in 2017.
Says Nash: "We've seen some incredible changes in advertising and it's led us to a new way of thinking and constantly kept us on our toes. It's been an exceptional journey full of insights and we would like to thank everyone that has worked with us over the past 10 + years. We have had some incredible fun, worked with some amazing people and produced some great work."

Says Cook: "It has been a fantastic and rewarding association for ten years between Lizzy and myself. As well as working with some great directors, producers and agencies. We have produced loads of great work with awards being won along the way, the most recents being ADMA AC&E award for The Stoneleigh House we did last year" and an ATOM Award for Becoming Superhuman."

Nash and Cook extend their thanks to all The Feds staff over the years, the fantastic crew, agencies and clients The Feds have worked with. They would like to thank everyone for their continued support.


New News said:

Russell Masters said:

Big news, glad you are both staying in the industry.

Good luck with next moves.


Carolyn Starkey said:

Congratulations Liz & Michael on running a successful business for so long and developing such great talent for our industry. Best of luck

John Hopkins said:

Michael's service to the advertising and television industry over the last 40 years deserves to be recognised.

I met Michael Cook on the 26th May 1973. I remember it well – the first reason being my daughter had been born that morning and in those days the lads all went out for big night out to celebrate. The second reason there was a young man, who turned out to be Michael Cook doing all sorts of John Travolta moves at a Perth night club called Gobbles (yes the name is correct).

We met and he became our everlasting friend from that moment.

He learnt his production and film craft at Clemenger, Ogilvy, MDA and Masius. Then he opened The Film Business with Maureen Esse.

But the purpose of this short note is not to list his career path, instead to comment on the man and the qualities he has brought to advertising and tv production. To have built a career and adapted to the multitude of changes in on air production over 40 years explains most of these qualities although it doesn’t touch on his skill to nurture young talent, always be searching for an idea and build goodwill with his staff and clients. His honesty, drive and devotion to getting the job done have not only benefited him but the industry as a whole. He’s also a very funny and kind man.

Thank you Michael Cook.

Hear Hear said:

Well said Hoppy. Michael Cook is a legend!

Lizzy Nash said:

It’s been an amazing 10 years at The Feds working next to Michael. We’ve had a great adventure with a lot of laughs and I will truly miss seeing my buddy every day.

I was fortunate to have first worked with Michael 25 years ago. Michael was a great mentor, he gave me lots of rope to hang myself but was always there if I needed him!

We then went into our first partnership with Maureen Esse in redBACKfilms in the US in the late 90’s and even when that came to an end we remained close through our various industry exploits.

Michael is an amazing producer. I have watched him in action for years. He can think outside the square on any job whether it is worth a million bucks or a unique content job. He looks at each job on its individual merit and always finds a solution. All the while tackling every situation with his unforgettable sense of humour and generosity, which can pull any project through the toughest times.

He has a wealth of knowledge to offer so many people across so many areas of the industry and I hope he gets exploited in the best possible way.

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