ThinkTV demonstrates power of TV advertising in its first TVC via It’s The Thought That Counts
ThinkTV has today unveiled a new TV commercial that demonstrates the power and effectiveness of TV via The Thought That Counts.
The campaign launch follows a sneak preview at ThinkTV’s ReThinkTV launch event in Sydney on November 30 in front of an audience of 850 marketers, advertisers, media planners and buyers, analysts, industry thought leaders and TV broadcasters.
The commercial, which carries the strapline “It’s prime time to rethink TV”, shows the power of TV to build brands in the minds of consumers and, just as important, have consumers remember those brands over a lifetime.
In the ad, ThinkTV’s first, a psychologist asks her hypnotised client Jack a series of probing questions, each of which prompts him to leap to life and blurt out a classic TV ad slogan before collapsing back into a slumber.
In a world with ever-increasing options about where marketers can invest their budgets, the commercial is designed as a timely reminder of the enduring power and effectiveness of TV.
Says Kim Portrate, CEO, ThinkTV: “We believe TV is the most effective and powerful media in any marketer’s tool kit. As marketers, and indeed as advocates of TV, it’s important that we put our money where our mouth is and use TV to promote TV.
“We’re thrilled with the resulting ad and believe it will generate a lot of interest, plenty of laughter and a reconsideration of TV as the most powerful and effective medium for advertisers and their agencies.”
The commercial, which follows in the footsteps of the hugely successful ThinkBox UK launch TVC, will air across all the Australian commercial free-to-air networks and Foxtel from today.
Agency: It’s The Thought That Counts
Writer: Ron Mather
Director: Dogboy
Producer: Selin Yaman
Production company: The Pound
7 Comments
So if you currently watch TV you need therapy….interesting strategy.
This spot clearly demonstrates the power of television.
All the campaigns it references were made famous by TV.
What’s so hard to understand about that?
Mike is the work experience boy at BMF. Not much talent. But heaps of opinions. Job well done guys. These work.
Not much talent? I think he’s great. By the way, what have you done lately Mike?
The most annoying ad ever!!!! Makes me not want to turn on the tv!
how does that advertise anything the word think flash up so quickly and who knows what think TV is
TV telling us how good they were. Their best days are behind them, and years of treating viewers with contempt ( louder ads, more ads, more cheap and cheesy cross promotions, more ‘reality’ TV, larger and more intrusive pop ups, the delays in airing overseas programs)
It smacks of desperation. Trading on past glories