Unita Group CEO Rob Rowe buys a week of goa Iconic digital billboard advertising to thank staff
Unita Group is celebrating the end of a successful 2016 with public posts of appreciation to its staff, to be featured on one of Brisbane’s most premium billboards: goa’s ICONIC digital billboard located in Fortitude Valley.
After a busy 2016 for Unita Group, CEO Rob Rowe felt that it was important to show his appreciation for his 250 staff. So instead of sending a XMAS ham, he purchased a week’s worth of advertising space with goa to personally thank each of his staff in a very public way.
Those passing through the bustling Fortitude Valley will see the messages of appreciation for each of the Unita team throughout the coming weeks.
Says Chris Tyquin, CEO, goa: “We are always encouraging and working with our clients to think outside the box when it comes to their creative and this campaign highlights the power of a simple, well-designed digital campaign executed at one of the busiest times of the year.”
Unita Group has received so much positive feedback from its short time in lights, it has decided to lengthen the campaign to give its staff even more elevation throughout this period. This activation also showcases the creative direction for the Unita Group for the New Year.
The messages of appreciation will be displayed on Stanley Street in Kangaroo Point and on Brunswick Street in Fortitude Valley.
4 Comments
NIce gesture, but I bet they’d just prefer they split the cost as a bonus instead.
It’s good to see management that express appreciation for the value that their staff bring to the company.
(Hint to other CEOs: a pay-rise)
hate to be a cynical prick but..
if you did this for the staff then whats with the awkward PR release?
Well done! Good use of technology. Bet he looked after them prior to this if he thinks this way!