Advance Super Premium Petfoods launches new #LambFurAll campaign with Sam Kekovich

Australians have listened to lambassador Sam Kekovich’s annual charge against un-Australianism for over a decade. But, this year he’s joined forces with another brand that’s Australian to the core – Advance Super Premium Petfoods.

He is urging dog owners across the nation to choose lamb for their canine companions on Australia Day 2017.

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Kekovich features in a video for Advance where he says that anything but lamb for your dog on 26th January is “barking mad”. The kick-off coincides with the launch of Advance’s new lamb variety for large/giant breed dogs.

Ambassador Sam Kekovich, owner of two beautiful dogs Missy and Brandi, said he was thrilled to be involved in the campaign.

Says Kekovich: “Lamb isn’t just for you and your mates. This year I’m taking a stand for the dogs of Australia. Our pets deserve the best and my Aussie battlers expect nothing less than Advance lamb from me on 26th January and every day. Anything less would be poor form and un-Australian. Do your part and give them the lamb they deserve.”

Leading Veterinarian and media personality, Dr Michael Archinal, commented on the health benefits of a lamb diet for pups: “Australian lamb is an excellent source of high quality protein and essential amino acids, which are vital nutrients for your dog. Protein is critical to build, heal and maintain body tissues. It is also packed full of B vitamins and minerals which serve as sources of energy. Plus, many dogs love the taste. So it’s a tasty and nutritious alternative to chicken and beef.”

Dr Archinal was also a finalist for Australian of the Year 2016 for his ongoing work in improving the health of dogs and people in remote Aboriginal communities.

Neil Thorneycroft, Advance spokesperson said the partnership reinforced the company’s commitment to building a better world for pets.

Says Thorneycroft: “Advance is designed specifically for Australian pets, our unique climate and lifestyle. Australia is the driest inhabited continent on earth, and we love being outdoors. As a result some of their needs differ from pets living in other countries. We are thrilled to be able to showcase our commitment to Australian pets through our partnership with Sam Kekovich, someone famous for his Aussie pride.”

Lamb foods are largely considered beneficial for dogs with certain food allergies such as chicken, beef, corn or wheat. Approximately 70% of affected dogs develop allergies to food ingredients that they have been fed for a long time.

Some of the breeds most prone to food allergies include Boxers, Bulldogs Cocker Spaniels, Collies, Dalmatians, German Shepherds, Retrievers and Dachshunds.

Australians are encouraged to share photos of their dogs enjoying Advance lamb this Australia Day using the official hashtag #LambFurAll on Facebook or Instagram for a chance to win one of 10 Advance prize packs worth $150 each.  The campaign is being supported by digital advertising, retail in-store and online promotions through the month of January.