Australia ranked #5 most awarded country in the world in The Directory Big Won Rankings 2016; Clemenger BBDO Melbourne ranked #8 creative agency, Leo Burnett, Melbourne ranked #11

Thumbnail image for Thumbnail image for McWhopper_chicago outdoor_32-SMALL.jpgThe Directory Big Won Rankings 2016 has just been released which reveal that Australia is ranked #5 most creative country in the world, down from #3 last year, and Clemenger BBDO, Melbourne is ranked #8 creative agency and Leo Burnett, Melbourne ranked #11.

Says Nick Garrett, CEO, Clemenger BBDO Melbourne: "Being recognised as the 8th best agency in the world and best in Australia is brilliant validation of the progress we are making as an agency. Our ambition in 2016 was to be one of the best agencies in the world. The quality of our work, our integrated model and a year of aggressive growth has enabled us to do that. The exciting thing is that our best is yet to come in 2017."

2016 was the year of the Kiwis, with Colenso BBDO, Auckland ranked #1 creative agency in the world, followed by Y&R New Zealand at #2. DDB New Zealand makes the Top 20 at #19. New Zealand takes the #3 spot from Australia this year in the Country Rankings. Burger King 'McWhopper' via Y&R New Zealand was the most awarded campaign in the world in 2016 followed by DB Breweries 'Brewtroleum' via Colenso BBDO Auckland at #2.
DB Export Brewtroleum infographic-thumb-400x256-187751.jpgBBDO has once again topped the agency network rankings across all marketing communication disciplines. This is the twelfth time in the 13 years since these rankings were first published. Ogilvy is ranked #2 followed by Leo Burnett at #3, Y&R at #4 and McCann at #5.WPP was ranked #1 Holding Company, followed by Omnicom, Publicis, IPG and Havas.

Aussie campaigns figured in the top 20 most awarded of 2016, with Melbourne Film Festival 'Emotional Trailer' via McCann Melbourne at #12 and Headspace Australia 'Reword' vie Leo Burnett Melbourne at #15.
"The Directory Big Won is a reflection of which agencies are delivering the best work across all marketing platforms. That is important in today's media environment, where people are consuming content in more ways than ever before," said Patrick Collister, the author of the Directory Big Won. "Clearly, BBDO is doing this better than anyone else, and they are delivering this work year after year.  Other networks are trying to close the gap but, frankly, BBDO is still way ahead of the game."
Fifty-four BBDO agencies contributed to the network's performance, with work for 35 clients.  Twelve finished #1 in their respective markets, including Colenso BBDO in New Zealand, which was ranked the #1 most awarded agency in the world. Other country-leading agencies were Clemenger BBDO Melbourne (Australia), Almap BBDO (Brazil), AMV BBDO (UK), BBDO India, BBDO New York (U.S.), BBDO Pakistan, BBDO Portugal, BBDO Ukraine, Impact BBDO (United Arab Emirates), Pages BBDO (Dominican Republic) and 3SG BBDO (Tunisia).  Six of these agencies were ranked among the Top Ten in the World.  No other network had more than one.
Nick Worthington.jpgFour of the world's Top Ten most awarded Chief Creative Officers were from BBDO:  Nick Worthington (left) of Colenso BBDO at #2, David Lubars and BBDO New York's Greg Hahn tied at #5 and Almap BBDO's Luiz Sanchez at #8. The agency also had the two top most awarded Executive Creative Directors in the world:  Andy Blood from Colenso BBDO at #1 and Bruno Prosperi from Almap BBDO at #2.

Vince Lagana and Grant McAloon of Leo Burnett Sydney both ranked #11 most awarded Executive Creative Director.

Richard Williams and Anthony Phillips of Clemenger BBDO Melbourne ranked #17 most awarded Creative Directors and Evan Roberts, also of Clemenger BBDO Melbourne ranked in at #18 most awarded CD.

Matt Lawson of McCann Melbourne was ranked #1 Copywriter in the world, while Alex Wadelton, also of McCann Melbourne, was ranked #16 Copywriter and Alex Metson of Leo Burnett Melbourne ranked #19.

Andy Jones of McCann Melbourne was ranked #19 most awarded Art Director.

Three of the world's Top Twenty most awarded Planning Directors were from Australia including Michael Derepas of Clemenger BBDO Melbourne at #3, Emily Taylor of Leo Burnett Sydney at #10 and Russell Mitchinson of Leo Burnett Sydney ranked in at #17.
Says Andrew Robertson, President and CEO, BBDO Worldwide: "What separates one agency network from another is the ability to deliver work that works for its clients.  The data proves that award-winning work works better.  So topping the Directory Big Won matters. To do so once is good. To do so 12 years out of 13 is great."

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