Australian Republic Movement challenges why Britain’s Queen is Australia’s head of State with latest ‘God Save the Queen’ spot via McCann
The Australian Republic Movement, via agency McCann Melbourne, has launched a new spot in time for Australia Day depicting a cross-section of Australians attempting to sing the words to God Save the Queen, which was Australia’s national anthem until 1984 when the Hawke Labor government replaced it with Advance Australia Fair.
The TV spot invites Australians to be independent and pledge allegiance to Australia and its people rather than to the British monarch.
Even today, Federal politicians and Australian Defence Force personnel still declare allegiance to the Queen, something which ARM chair Peter FitzSimons would like to see changed.
Says FitzSimons: “This is Australia. We are Australians. And our national head of state should be an Australian. There’s no credible argument against that.
“We respect the Queen for her lifetime of service, and we’d love to have her over for a cuppa to oversee the transition to an Australian republic with an Australian as our head of state.”
11 Comments
Utterly pathetic.
No reason to change.
An anthem we don’t sing.
As vapid as a Fitzsimons’s article.
Looks like this jaunty little spot got your attention.
Perhaps your comment is a little vapid.
Impressive vitriol for that time of the morning.
Separate your feelings for the Republic from the work, and you should be able to see a pretty effective, simple spot.
God save your advertising skills if you think it’s good.
Worked for me. Signed up. Thanks Pat & team, great cause, great spot. Will it win awards? Who cares, let’s get this republic thing happening.
Bonza logo
Looks like a Gruen ad
Film Festivals, Guide Dogs, YMCA, and now, Republicans. Do these guys actually do any work for any real paying clients?
We saw this and thought it was for Bundy Rum (again).
Nope, it’s trying to make me upset about singing a song, I don’t ever have to sing.
Parochial nonsense, talking to the people already blowing the froth off the cool aid.
Doesn’t engage, inspire or persuade.
How would you describe this ad to someone who hasn’t seen it?
Some of the people are singing with gusto, some not so much, so it’s difficult to say what the idea is. Is there an idea? What is it?
A pathetically weak ad for such a worthy and important cause.
No aboriginal people in this culturally diverse reflection of modern Australia?