Blackmores launches the Well Bot via Bastion EBA, to help consumers be a well being in 2017

004-Blackmores_AO2016-20Jan16 (1).jpgBlackmores has created Australia's newest Well Bot via its digital agency Bastion EBA, using the latest in artificial intelligence technology.

This innovative, digital wellbeing coach interacts with consumers at any time, right from your pocket to help you stay on track with your new year's resolutions to Be a Well Being throughout 2017.

Launching today, as part of its Australian Open campaign, consumers will have their very own wellbeing coach at the touch of a button, chatting to the Blackmores Well Bot on Facebook Messenger or via SMS for their personalised wellbeing plan for 2017.

EXPERIENCE THE WELL BOT
image003.jpgWhether looking for advice about nutrition, exercise, mindfulness or beauty from within, the Blackmores Well Bot will help Australian's take action and provide them with the tools to Choose to Be a Well Being. Responding to a series of questions, consumers' personalised responses help the Well Bot provide tips and action plans tailored to their lifestyle. Interacting with the Blackmores Well Bot also reaps perks such as exclusive discount codes for Blackmores product and access to unique health content

The bespoke Well Bot is context-aware and features a 'human like' intuitive user experience. It enables realistic and sophisticated dialogue to engage consumers in meaningful conversations about their health, assisting them on their path to living healthier, happy lives.

As a sponsor of this year's Australian Open, Blackmores, Australia's No1. Vitamin brand*, will offer fans the chance to interact with the Blackmores Well Bot live on site throughout the tournament in the Blackmores Wellbeing Oasis. Visitors can 'meet' the Blackmores Well Bot at eight kiosks, where their personalised wellbeing responses will be rewarded with a Blackmores Superfood sample deemed to best suit their needs.

Says Dave Fenlon, managing director, Blackmores: "We are very excited to be launching the Blackmores Well Bot during this year's Australian Open. Fans both on the ground and those enjoying the tennis around the country will have the chance to interact with our wellbeing coach to help them with achieving their wellbeing goals for 2017.

"It's the perfect time of year to think about your health and what choices you want to make in the year ahead."

In 2015, Blackmores announced a four-year partnership with the Grand Slam of the Asia- Pacific, the Australian Open. Throughout the tournament, the core pillars of the Blackmores 'Choose to Be a Well Being' movement will be showcased, as well as a focus on key products such as Blackmores Superfoods and Blackmores Multivitamins.

Tennis fans can visit the Blackmores Wellbeing Oasis throughout the Australian Open tournament or experience the Blackmores Well Bot online via Choose.blackmores.com.au 

4 Comments

What the Bot said:

Data collect much

Swell Bot said:

Haaay WellBot. ASL?

2016_called. said:

Here we go, 2017 - the year agencies in Australia catches up with the rest of the world and starts coming up with a bot idea for every...single...response...to...brief.

please said:

this was a Monkeys idea that Bastion built

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