Bon Rurgundy stars in latest World's Greatest Shave campaign via Paul Barkley Creative

TVC Poster (1).jpgFor the second year running, Paul Barkley and Simon McGrath have delivered a multi platform campaign for the Leukaemia Foundation's 2017 World's Greatest Shave.
 
Says Susie Howard, general manager, brand and marketing, The Leukaemia Foundation: "With our ever expanding media mix, we needed a creative vehicle for the 2017 campaign that would deliver 'bang for our buck'. Online is to play a much more prominent role this year so we briefed the guys on a robust digital campaign and several online video spots alongside our traditional 30sec TVCs."

VIEW THE BUBBLE WRAP SPOT
VIEW THE NO PANTS SPOT
VIEW THE BREAKING NEWS SPOT
VIEW THE GREEN SCREEN SPOT
RecruitmentPoster (1).jpgSays Barkley: "We needed a memorable character to stretch across a number of these channels in an effective way, while keeping within a set budget. Enter, 5 time Chinie Award winning anchor and all round awesome guy - Bon Rurgundy."
 
This years campaign comprises of 12 unique spots across TV, catch-up and online, a multi faceted digital campaign, including social, native and mobile, display prospecting and retargeting alongside traditional comms such as print and posters.
 
Client: Leukaemia Foundation
Agency: Paul Barkley Creative
Creative Director: Paul Barkley
Creative Team: Paul Barkley & Simon McGrath
Director: Heath George
Photography: Paul Barkley & Simon McGrath
Animator: John Lewis
Production Company: Clockwork Films

3 Comments

Hmmm said:

Good cause. Bad creative. Truly terrible.

Ad agency creative said:

I still have a job, Yusssssss!

A great cause said:

but really bad creative

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