D&AD releases new film on how judging works

Screen Shot 2017-01-05 at 6.27.54 AM.jpgD&AD has released a new short film 'How Does Judging Work?'

Says Tim Lindsay, CEO, D&AD: "Given that we operate at a really high standard, the judging criteria are simple. There are three of them: Is it a brilliant idea? Has it been beautifully executed? Is it relevant to its context?"

VIEW THE FILM
The D&AD Professional Awards are judged, entered and celebrated by the very best advertising and design creatives around the world. D&AD's judges are passionate, disruptive and critical - they live and breathe creativity. The integrity of the D&AD judging process is legendary, so D&AD have created a short film to illustrate the process that the judges go through each year. Filmed during the inaugural 2016 D&AD Festival, they talked to some of the world's most celebrated creatives about the almost impossible task of choosing the best of the best. The film features D&AD CEO Tim Lindsay as well as some of the biggest names in design and advertising demystifying what goes on behind the closed doors of the judging room.

A full list of jury presidents and judges can be found here.

1 Comments

AWARD judge said:

Our criteria are even simpler:

Is it an ok idea?
Has someone I know made it?
Did it get anything in other shows?

Leave a comment