Initiative Australia appoints Ensemble MD Michael Stanford to chief creative solutions officer role

Fein and Stanford (1).jpgInitiative Australia has named Michael Stanford (right) as the agency's chief creative solutions officer, a new position for Initiative. In his new role Stanford will lead the development and direction of creative content across the myriad of media channels engaged by Initiative's clients.
Says Melissa Fein (left), CEO, Initiative Australia: "We are placing Mike in this vital new position because of his highly effective track record in tailoring and directing creative content to the most relevant points of people's relationships and interests in brands.

"He has rare skills and instincts in blending creativity with media delivery and his role is a key aspect of the differentiated offer we are evolving for clients at Initiative."
Stanford has a 25-year career in advertising and media. He has been the executive creative director of some of Australia's largest and most high profile creative agencies, including Publicis Mojo, George Patterson Y&R and McCann Erickson. In 2011 he joined Network Ten to develop dedicated client solutions built on strategic and creative content creation, digital and social integration. Prior his appointment to Initiative, he was managing director of Ensemble, IPG Mediabrands' brand experience agency.
Stanford said the chief creative solutions officer role was a unique opportunity: "The intersection between creativity and media is a very valuable place to be in people's brand relationships. My focus will be to bring our clients' brands to that point of maximum relevance in how people engage in their consumer journey."
Stanford's appointment almost completes the senior management team of the new Initiative Australia, with the agency actively searching for an executive to be chief partnerships officer for the national network.


BS Bingo said:

Yeah, first off, sincere congrats to all concerned. A new job is a great thing and very exciting. But a word of advice, a title that reads: "chief creative solutions officer' is about the least creative title possible. Why not call yourself an Innovations Idea Architect or Executive Insights Director or Global VP of Leaps and Bounds? Come on guys.

deja vu said:

wasn't something similar announced in may last year using the same photograph?

Snowdropper said:

Yes, that is a really pretentious, gobbledegook title. He would have been far better to start his own shop. He could have called it 'Stanford University'.

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