Jif launches new ‘End BBQ Neglect’ campaign via Zoo Group Sydney, after 19 year marketing hiatus

Moving Jif Cream from the back of the cupboard to the front, Unilever has launched its cheeky new ‘End BBQ Neglect’ campaign set to relaunch the product via ZOO Group Sydney.

Following a competitive pitch, ZOO Group Sydney was tasked to reposition the heritage product to appeal to a younger generation after a 19 year marketing hiatus.

The campaign demonstrates how Jif can help save items/possessions at risk of being neglected or even worse, thrown away starting with the key issue of BBQ neglect. Be it a 2, 4 or 6 burner, or the public barbecue at the park, Jif can help keep our nation Snag Happy.

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Says Paul Bruce, ECD and partner, ZOO Group, Sydney: “My white converse came up a treat. The campaign definitely moves away from the traditional spin used to sell household cleaning products and working with a client willing to test these boundaries to have some fun is always a plus.”

Says Paul Connell, homecare director, Unilever ANZ: “We are excited about the campaign created with ZOO Group Sydney, and, with their creativity, the possibility of ending BBQ neglect across Australia. It’s already gaining traction and a great response from audiences that wouldn’t normally engage in the category and we’re looking forward to celebrating together on Australia Day on a shiny Bronte BBQ.”

Client: Unilever ANZ

Media: PHD