In wake of MercerBell declining to pitch Cummins & Partners appointed lead agency of Allianz

| | 12 Comments

ALLIANZ-New-TVC.jpgUPDATED – As previously reported by CB, MercerBell declined to re-pitch for the Allianz account after seven years of high sales and internationally awarded work.

It has now been revealed that the latest Allianz campaign, which dropped the ‘Ahhh Allianz’ tagline, was created by newly appointed lead agency Cummins & Partners, Sydney.

 

Last week Julie Dormand (left), managing director at MercerBell said the agency was incredibly proud of the work they have done with Allianz over many years: “We created the ‘Ahhh Allianz’ device which has been picked up in four other markets and won a coveted Silver Effie in 2015 for long-term results. These results are all testament to the collaborative partnership that the MercerBell team enjoyed with Allianz. We wish them every success in the future.”