Squarespace helps John Malkovich pursue his fashion business in new film via JohnXHannes

Screen Shot 2017-01-04 at 6.55.19 AM.jpgJohnXHannes New York, the start-up creative agency owned by Aussie expats John McKelvey and Hannes Ciatti, has launched a new short film for Squarespace featuring U.S. actor John Malkovich.

While Malkovich is well-known as an actor, his true passion is actually fashion design. The actor, who began his career as a costume designer, has released several collections over the years, but they haven't garnered much buzz.

The short film "John's Journey" debuting today explores the challenges Malkovich faces as he attempts to establish his reputation as a serious designer.

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Says Malkovich in the video: "I am always the figure in someone else's dream. I would really rather sometimes make my own figures and make my own dreams," Mr. Malkovich says in the video.

In conjunction with the film, Squarespace is also debuting JohnMalkovich.com, which will showcase his newest fashion line and allow people to buy items.

Malkovich's journey is the first in Squarespace's "Make Your Next Move" campaign. Squarespace is timing the "Make Your Next Move" campaign to the new year as people set resolutions.

Squarespace worked with award winning creative collective JohnXHannes, based in New York to develop and produce the campaign. Founded by Aussie expats McKelvey and Ciatti who are ex-Droga5 New York and won the Cyber Cannes Grand Prix in 2015. Production by Smuggler and Flower Ave. Directed by Miles Jay and photography by Zach Gold.

Says David Lee, chief creative officer, Squarespace: "There's been an explosion of entrepreneurship. Squarespace was founded on the idea of helping people go after their passions. The campaign is a reminder that you don't have to settle for anything less than anything you want to do."

Client: Squarespace
CCO: David Lee
Director of Brand Marketing: Amory Wooden
Marketing: Farah Sheikh
Customer Relations: Natasha Ivankovitser

Agency: JohnXHannes
Executive Creative Directors / Founders: Hannes Ciatti, John McKelvey
Head of Client Management: Verena Zannantoni
Executive Producer: Kristine Ling
Senior Art Director: Conor Hagan
Senior Copywriter: Matt McCarron
Senior Planner: Iain Newton
Operations Director: Karen Lo

Production: Smuggler
Director: Miles Jay
Executive Producers: Allison Kunzman, Patrick Milling-Smith & Brian Carmody
DOP: Chayse Irvin
Production Designer: Carly Reddin
Stylist: Jurgen Doering
Parisian Service Company: Premiere Heure
Parisian Producer: Catherine Guillot
US Line Producer: Alex Orlovsky
Editorial: Work Editorial
Editor: Ben Jordan
Executive Producer: Erica Thompson
Producer: Jamie Lynn Perritt
Assistant Editor: Kenneth Casey Swoyer/Adam Witten
Color: Company 3
Colorist: Tom Poole
Co3 Producer: Clare Movshon
VFX: ARTJAIL
CD: Steve Mottershead
EP: John Skeffington
Producer: Mike Tockman
Flame Lead: Chris Memoli
Titles: Ryan Hawthorne
Sound Design: JAFBOX SOUND
Sound Designer: Joseph Fraioli
Music: Q Department and Devotchka "How It Ends"
Audio Finishing: SONIC UNION
Audio Post Mixer: Steve Rosen Audio Producer: Pat Sullivan

3 Comments

Nick S said:

Great work John and Hannes. And V!

JP said:

Love it!
Good work team.

Snowdropper said:

If John and Hannes had teamed up with Leonardo Di Caprio they could have called the agency 'Johanness Leonardo'.

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