Sydney animation studio Motionlab partners with OAIC to highlight privacy concerns for start-ups

01 (1).jpgSydney motion graphics studio Motionlab has created a new animated video for the Office of the Australian Information Commissioner (OAIC) that help start-ups get off on the right foot in dealing with critical privacy concerns.

Says Alison Wares, assistant director for strategic communications and coordination at OAIC: "It's a fantastic animation that conveys some dry information in a fun and inventive way. Motionlab was a pleasure to work and collaborate with. The designs work really well and the graphics are quite distinctive, especially compared to other government departments - which is great."

WATCH THE VIDEO
02 (1).jpgMotionlab is no stranger to dealing with complex material or working effectively with government entities, having previously produced spots for the Department of Planning and Environment, Healthdirect, and the City of Canterbury, among others.

Says Luke Heise, founder, Motionlab: "We don't shy away from 03 (1).jpgchallenging projects that require the visualisation of abstract or technical information. And we love working with clients who gives us the creative freedom to develop a unique and striking design style. This was just a great project in all respects."

The video is featured on the OAIC website, Youtube and social media.

See more of Motionlab's latest work at www.motionlab.com.au.

Client: OAIC
Animation Studio: Motionlab
Director: Luke Heise
Copywriting: OAIC & Jon Hofferman
Sound Design: Dmitry Novozhilov 

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