ThinkTV picks Atomic 212° as branding partner

The television industry’s marketing body, ThinkTV, has awarded Atomic 212° a highly-coveted brand livery contract, once again establishing the agency as an industry-leading creative powerhouse.

The win comes as ThinkTV reinvents its brand image, as part of its mission to re-energise the position of television in a crowded and rapidly changing media market and to keep the medium top of mind for marketers and media agencies.

ThinkTV appointed Atomic 212° to design its new visual identify following a competitive review of local and overseas agencies.

“ThinkTV’s mission is to help advertisers and their agencies get the best out of today’s multi- platform TV, which is available everywhere, all the time, and has unbeatable reach, scale, measurability and effectiveness” said ThinkTV’s CEO, Kim Portrate.

Portrate added: “our brief to Atomic 212° was to design a clean, contemporary and inclusive logo to reflect this mission…and the results are fantastic. We could not be happier with the outcome, the development process and the charming team at Atomic 212° lead by the very able Jason Dooris”.

According to Atomic CEO Jason Dooris: “This win means a lot to all of us at Atomic, for more than one reason. First and foremost, ThinkTV is a highly influential brand and the work Kim and her team are doing for the television industry is unsurpassed.

“Secondly, the win is symbolic of the shift that is occurring within Atomic, as our agency continues its ongoing evolution into a nimble creative and media business.”

Over the last 18 months, Atomic has been progressively ramping up its full-service creative capabilities, winning significant business across creative strategy, production, PR, content marketing and beyond.

“Our origins are in data and digital meaning accountability and measurability are at the core of everything we do. As our fluid business model takes us into more creative and content driven spaces, this mentality remains ingrained in everything we do,” Dooris said.

“This means our creative output is strategic, insights-driven and above all truly integrated within a brand’s overall approach to market.”

In recent months, Atomic 212°’s creative department has been developing creative, PR and content campaigns for brands such as O’Brien Glass, Origin Energy, TAB, Luxbet and NT Tourism.

Atomic 212° has offices based in Sydney, Melbourne, Newcastle and Auckland, from where it services clients in Australia, New Zealand, China, USA, Singapore and Japan.